Softwr

Social Media · head to head

Brand24 vs Tailwind

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Tailwind logo

Tailwind

Social Media

Pinterest and Instagram marketing platform for scheduling and keyword research

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tailwind has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Tailwind pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
  • They diverge on capability: Brand24 covers Mention monitoring, Tailwind covers Keyword research.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Tailwind actually diverge.

Attributes where Brand24 and Tailwind differ
AttributeBrand24Tailwind
Starting price$199/monthFree
Pricing modelPer month by mention volumesubscription
Free tierNoYes

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Tailwind

  • Keyword research
  • SmartPin
  • SmartSchedule
  • Turbo
  • Ghostwriter AI
  • Website sync
  • Browser extension

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Tailwind
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Tailwind
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Tailwind
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Tailwind

Tailwind

  • Researching high-potential Pinterest keywords for a nichenot Brand24
  • Auto-generating pins from new blog or product pagesnot Brand24
  • Scheduling a batch of pins at optimal timesnot Brand24
  • Boosting reach of top-performing pins through the Turbo networknot Brand24
  • Syncing an e-commerce store's catalog into recurring pin contentnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Tailwind

  • Pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
  • The platform is Pinterest-first, with weaker support for other networks compared to general social schedulers.
  • Credit limits on lower plans (e.g. 50 credits/month) can restrict usage for high-volume pinners without add-on purchases.
  • Turbo engagement relies on a community exchange network rather than organic reach, which may not suit all brands.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Tailwind

Free
  • Pinterest SEO$11.99/month
    • Keyword research
    • Keyword tracking
    • URL-based keywords
  • Pinterest Engagement$11.99/month
    • 2x faster Turbo Pin earnings
    • Unlimited Turbo Pins
    • 90-day Pin boosting
  • Pin Scheduling & Creation$17.99/month
    • Pin creation and writing
    • Weekly automation
    • Smart scheduling
  • All-in bundle$29.98/month
    • All Pin Scheduling, SEO, and Engagement features combined

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Tailwind if

  • You need keyword research.
  • You want to start without paying.
  • You work on web, ios, android.
  • You also want smartpin.
Tailwind review

Questions people ask

Is Brand24 or Tailwind better?
Neither clearly leads. Brand24 starts at $199/month and Tailwind at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Tailwind?
Tailwind has a free tier; the other does not. Paid plans start at $199/month for Brand24 and Free for Tailwind.
Does Brand24 or Tailwind run on more platforms?
Brand24 runs on Web, iOS, Android. Tailwind runs on web, ios, android.
Can I use Tailwind for free?
Yes. Tailwind has a free tier, so you can try it without paying. Brand24 starts at $199/month.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Tailwind is typically brought in for.
What can Brand24 do that Tailwind cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Tailwind covers Keyword research, SmartPin, SmartSchedule, Turbo.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Tailwind: Does Tailwind have a free plan?

Tailwind offers a free plan with no credit card required, letting new users try scheduling and pin creation before subscribing to a paid tier.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Tailwind: What does Tailwind cost?

Tailwind sells separate plans for Pinterest SEO ($11.99/mo), Engagement ($11.99/mo), and Pin Scheduling & Creation ($17.99/mo) when billed annually, or a bundle of all three for $29.98/mo.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Tailwind: How is usage metered on Tailwind plans?

Plans include a monthly credit allotment (e.g. 50 or 300 credits) used for AI pin generation and other features; extra credits can be purchased at $10 per 100 or via auto-refill.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Tailwind: Can I cancel my Tailwind subscription anytime?

According to Tailwind's pricing page, subscriptions can be canceled at any time.

Source
Share

Related pages

More on Brand24

More on Tailwind

Keep looking

Other head to heads