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Social Media · head to head

Brand24 vs Planoly

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Planoly logo

Planoly

Social Media

Visual social media planning, scheduling, and link-in-bio platform

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Planoly the free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • They diverge on capability: Brand24 covers Mention monitoring, Planoly covers Visual grid planning.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Planoly actually diverge.

Attributes where Brand24 and Planoly differ
AttributeBrand24Planoly
Starting price$199/month$14/month
Pricing modelPer month by mention volumesubscription

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Planoly

  • Visual grid planning
  • Auto-posting
  • AI content ideas
  • Link in bio
  • DM and comment automation
  • Media library
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Planoly
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Planoly
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Planoly
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Planoly

Planoly

  • Planning an Instagram feed grid before postingnot Brand24
  • Scheduling and auto-publishing across multiple social networksnot Brand24
  • Selling digital products or merch via a link-in-bio pagenot Brand24
  • Automating Instagram DM replies for lead capturenot Brand24
  • Managing content for multiple clients as an agencynot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Planoly

  • The free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • Additional social sets and team seats require paid add-ons rather than being included at higher volumes.
  • Auto-posting to some platforms requires a push notification and manual tap to finish publishing rather than being fully automatic.
  • Advanced monetization and automation features are gated behind paid plans with no lower-cost equivalent.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Planoly

$14/month
  • Starter$14/month
    • 1 social set
    • Unlimited uploads
    • 1 user
  • Growth$24/month
    • 2 social sets
    • Unlimited uploads
    • 2 users
  • Pro$47/month
    • 6 social sets
    • Unlimited uploads
    • 6 users

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Planoly if

  • You need visual grid planning.
  • You work on web, ios, android.
  • You also want auto-posting.
Planoly review

Questions people ask

Is Brand24 or Planoly better?
Neither clearly leads. Brand24 starts at $199/month and Planoly at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Planoly?
Brand24 starts at $199/month and Planoly at $14/month.
Does Brand24 or Planoly run on more platforms?
Brand24 runs on Web, iOS, Android. Planoly runs on web, ios, android.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Planoly is typically brought in for.
What can Brand24 do that Planoly cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Planoly covers Visual grid planning, Auto-posting, AI content ideas, Link in bio.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Planoly: Does Planoly offer a free trial?

All paid plans include a 14-day free trial before users are charged, letting new users test scheduling and link-in-bio features first.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Planoly: What are Planoly's pricing tiers?

Planoly offers Starter ($14/mo), Growth ($24/mo), and Pro ($47/mo) monthly plans, with lower per-month rates if billed annually; each tier increases the number of social sets and users included.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Planoly: Can I cancel or change my Planoly plan anytime?

Plans can be upgraded, downgraded, or canceled at any time according to Planoly's pricing page.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Planoly: Is there a free version of Planoly?

A free mobile app tier exists with a limit of 10 uploads per month; full scheduling features require a paid plan.

Source
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