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Social Media · head to head

Brand24 vs Rival IQ

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Rival IQ logo

Rival IQ

Social Media

Competitive social media analytics and benchmarking with published, self-service pricing

From
$239/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Rival IQ data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
  • They diverge on capability: Brand24 covers Mention monitoring, Rival IQ covers Competitive landscapes.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Rival IQ actually diverge.

Attributes where Brand24 and Rival IQ differ
AttributeBrand24Rival IQ
Starting price$199/month$239/month
Pricing modelPer month by mention volumePer month by tracked company count
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Rival IQ

  • Competitive landscapes
  • Engagement rate benchmarking
  • Private channel analytics
  • Social listening searches
  • Facebook and Instagram ads reporting
  • Head-to-head reports
  • Scheduled exports and alerts
  • Looker Studio connector

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Rival IQ
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Rival IQ
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Rival IQ
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Rival IQ

Rival IQ

  • An agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform ratesnot Brand24
  • A social media manager needing a defensible engagement rate benchmark against named competitors for a board decknot Brand24
  • A brand team deciding whether to invest further in TikTok by comparing its performance against category peers rather than against its own historynot Brand24
  • A marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cyclenot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Rival IQ

  • Data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
  • The entry plan includes a single user seat, which means a two-person social team is pushed to the 349 dollar tier for a reason that has nothing to do with data volume.
  • Social listening is sold as a small number of saved searches rather than a listening platform, so it will not replace a dedicated monitoring tool for crisis detection or broad web coverage.
  • Instagram reporting is the weakest part of the platform, with reach not presented as a clean monthly total, which frustrates teams whose primary channel is Instagram.
  • It analyses but does not publish or schedule, so it is an additional subscription alongside whatever publishing tool you already run rather than a consolidation.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Rival IQ

$239/month
  • Drive$239/month
    • 10 tracked companies
    • 6 months of data history
    • 1 user seat
  • Engage$349/month
    • 20 tracked companies
    • 12 months of data history
    • 2 user seats
  • Engage Pro$559/month
    • 40 tracked companies
    • 24 months of data history
    • 5 user seats

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Rival IQ if

  • You need competitive landscapes.
  • You also want engagement rate benchmarking.
Rival IQ review

Questions people ask

Is Brand24 or Rival IQ better?
Neither clearly leads. Brand24 starts at $199/month and Rival IQ at $239/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Rival IQ?
Brand24 starts at $199/month and Rival IQ at $239/month.
Does Brand24 or Rival IQ run on more platforms?
Brand24 runs on Web, iOS, Android. Rival IQ runs on Web.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Rival IQ is typically brought in for.
What can Brand24 do that Rival IQ cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Rival IQ covers Competitive landscapes, Engagement rate benchmarking, Private channel analytics, Social listening searches.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Rival IQ: Can I schedule posts from Rival IQ?

No. It is analytics and benchmarking only. You keep your publishing tool.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Rival IQ: Does it need my competitors to grant access?

No. Public metrics for tracked companies are collected without their involvement. Private metrics require connecting your own accounts.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Rival IQ: Is there a free trial?

Yes, 14 days with no card required.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Rival IQ: How far back does data go when I add a competitor?

Rival IQ backfills history up to your plan limit of 6, 12 or 24 months, so adding a competitor does not start you from zero.

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