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Social Media · head to head

Brand24 vs Sprinklr

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Sprinklr logo

Sprinklr

Social Media

Unified customer experience management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Sprinklr no specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.
  • They diverge on capability: Brand24 covers Mention monitoring, Sprinklr covers Live chat.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Sprinklr actually diverge.

Attributes where Brand24 and Sprinklr differ
AttributeBrand24Sprinklr
Starting price$199/monthOn request
Pricing modelPer month by mention volumesubscription
PlatformsWeb, iOS, AndroidWeb, Mobile app, IOS, Android
FoundedUnknown2009

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Sprinklr

  • Live chat
  • Email support
  • Social media management
  • AI-powered routing
  • Salesforce
  • HubSpot
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Sprinklr
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Sprinklr
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Sprinklr
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Sprinklr

Sprinklr

  • Customer engagementnot Brand24
  • Lead generationnot Brand24
  • Customer supportnot Brand24
  • Sales automationnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Sprinklr

  • No specific pricing plans or rates published online; customers must contact Sprinklr directly through sales channels to obtain quotes.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Sprinklr

On request
  • Professional$100/month
    • Basic features
    • Live chat
    • Email support
  • Business$250/month
    • Advanced features
    • AI automation
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Sprinklr if

  • You need live chat.
  • You work on Web, Mobile app, IOS, Android.
  • You also want email support.
Sprinklr review

Questions people ask

Is Brand24 or Sprinklr better?
Neither clearly leads. Brand24 starts at $199/month and Sprinklr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Sprinklr?
Brand24 starts at $199/month and Sprinklr at On request.
Does Brand24 or Sprinklr run on more platforms?
Brand24 runs on Web, iOS, Android. Sprinklr runs on Web, Mobile app, IOS, Android.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Sprinklr is typically brought in for.
What can Brand24 do that Sprinklr cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Sprinklr covers Live chat, Email support, Social media management, AI-powered routing.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Sprinklr: How much does Sprinklr cost?

Sprinklr pricing is not published online. The platform provides customer experience management, social listening, and engagement tools. To obtain pricing information, customers must click 'Talk to an expert' or use the contact form on Sprinklr's website to reach the sales team.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Sprinklr: Does Sprinklr offer a free trial or demo?

Sprinklr directs prospective customers to 'Talk to an expert' and contact the sales team. A demo can be requested, but pricing and trial availability details require direct contact with Sprinklr.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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