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Social Media · head to head

Brand24 vs Pinterest

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Pinterest logo

Pinterest

Social Media

Visual discovery and bookmarking platform monetised through advertising and shopping links, run as an independent public company

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Pinterest has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Pinterest engagement skews heavily toward planning and browsing rather than real-time interaction, so it is a poor fit for time-sensitive announcements or breaking content.
  • They diverge on capability: Brand24 covers Mention monitoring, Pinterest covers Boards.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Brand24 and Pinterest actually diverge.

Attributes where Brand24 and Pinterest differ
AttributeBrand24Pinterest
Starting price$199/monthFree
Pricing modelPer month by mention volumeFree for users, advertising revenue from businesses
Free tierNoYes
PlatformsWeb, iOS, AndroidiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Pinterest

  • Boards
  • Visual search
  • Shopping pins
  • Idea pins
  • Promoted pins
  • Pinterest Trends

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Pinterest
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Pinterest
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Pinterest
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Pinterest

Pinterest

  • Planning a home renovation, wedding or event by collecting ideas in one placenot Brand24
  • A retailer running shoppable pin campaigns to drive purchase-intent traffic rather than pure brand awarenessnot Brand24
  • A content creator or blogger driving referral traffic to a website through pinned contentnot Brand24
  • A brand researching seasonal trends through Pinterest Trends data before a product launchnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Pinterest

  • Engagement skews heavily toward planning and browsing rather than real-time interaction, so it is a poor fit for time-sensitive announcements or breaking content.
  • Organic reach for businesses without a paid budget has declined as the feed increasingly favours advertising and algorithmic recommendation over follower-based distribution.
  • The user base skews demographically narrow, concentrated among women and higher-income users in several markets, which limits its usefulness for brands needing broad reach.
  • Ad pricing is auction based with no published flat rate, so campaign cost is unpredictable and can rise sharply during high-demand seasonal periods.
  • Content moderation and misinformation controls have lagged some competitors, and health and wellness misinformation pinned to boards has been a recurring problem the company has had to address after the fact.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Pinterest

Free
  • PinterestFree
    • Free account, unlimited pinning and boards for users
    • Businesses pay for promoted pins and shopping ads through Pinterest Ads Manager, priced by auction, no flat published rate

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Pinterest if

  • You need boards.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want visual search.
Pinterest review

Questions people ask

Is Brand24 or Pinterest better?
Neither clearly leads. Brand24 starts at $199/month and Pinterest at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Pinterest?
Pinterest has a free tier; the other does not. Paid plans start at $199/month for Brand24 and Free for Pinterest.
Does Brand24 or Pinterest run on more platforms?
Brand24 runs on Web, iOS, Android. Pinterest runs on iOS, Android, Web.
Can I use Pinterest for free?
Yes. Pinterest has a free tier, so you can try it without paying. Brand24 starts at $199/month.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Pinterest is typically brought in for.
What can Brand24 do that Pinterest cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Pinterest covers Boards, Visual search, Shopping pins, Idea pins.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Pinterest: Is Pinterest free?

Yes for users. Pinterest makes money from advertisers and shopping commerce tools, not from user subscriptions.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Pinterest: Does Pinterest take a cut of sales through shopping pins?

Pinterest itself does not typically take a transaction cut; it charges advertisers for promoted placement, and the retailer handles the actual sale and payment.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Pinterest: Has Pinterest changed ownership recently?

No. Unlike several platforms in this category, Pinterest remains an independently listed public company with no recent acquisition or rebrand.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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