Softwr

Social Media · head to head

Brand24 vs Talkwalker

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Talkwalker logo

Talkwalker

Social Media

Consumer intelligence to accelerate your brand

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Talkwalker no pricing published on website; all tiers require requesting custom quote
  • They diverge on capability: Brand24 covers Mention monitoring, Talkwalker covers Social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Talkwalker actually diverge.

Attributes where Brand24 and Talkwalker differ
AttributeBrand24Talkwalker
Starting price$199/monthOn request
Pricing modelPer month by mention volumesubscription
PlatformsWeb, iOS, AndroidWeb
FoundedUnknown2009

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Talkwalker

  • Social listening
  • Image recognition
  • Influencer identification
  • Crisis detection
  • Hootsuite
  • Salesforce
  • Tableau
  • API

Both cover

  • Sentiment analysis

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Talkwalker
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Talkwalker
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Talkwalker
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Talkwalker

Talkwalker

  • Brand monitoringnot Brand24
  • Competitive intelligencenot Brand24
  • Crisis managementnot Brand24
  • Campaign measurementnot Brand24
  • Market researchnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Talkwalker

  • No pricing published on website; all tiers require requesting custom quote

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Talkwalker

On request
  • ListenFree
    • Social listening
    • Sentiment analysis
    • Alerts
  • AnalyzeFree
    • Advanced analytics
    • AI insights
    • Benchmarking
  • EnterpriseFree
    • Full platform
    • API access
    • Custom integrations

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want ai brand assistant.
Brand24 review

Choose Talkwalker if

  • You need social listening.
  • You also want image recognition.
Talkwalker review

Questions people ask

Is Brand24 or Talkwalker better?
Neither clearly leads. Brand24 starts at $199/month and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Talkwalker?
Brand24 starts at $199/month and Talkwalker at On request.
Does Brand24 or Talkwalker run on more platforms?
Brand24 runs on Web, iOS, Android. Talkwalker runs on Web.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Talkwalker is typically brought in for.
What can Brand24 do that Talkwalker cannot?
Brand24 covers Mention monitoring, AI Brand Assistant, AI Insights, Influencer scoring. Talkwalker covers Social listening, Image recognition, Influencer identification, Crisis detection. Both handle Sentiment analysis.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Talkwalker: How much does Talkwalker cost?

Talkwalker does not publish pricing on its website. The platform offers three plans (Core, Analyze, Business) but requires contacting sales for a custom quote.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Talkwalker: Does Talkwalker offer a free trial?

Talkwalker offers a free demo consultation, but pricing and trial terms require contact with the sales team.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Talkwalker: What is included in Talkwalker's Core plan?

The Core plan includes social listening, media monitoring, custom dashboards, AI summaries, AI Agent, and LLM Insights with unlimited users, but specific pricing is not disclosed.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Share

Related pages

More on Brand24

More on Talkwalker

Keep looking

Other head to heads