Is Agorapulse or Brand24 better?

Neither clearly leads. Agorapulse starts at $79/month and Brand24 at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Agorapulse or Brand24?

Agorapulse starts at $79/month and Brand24 at $199/month.

Does Agorapulse or Brand24 run on more platforms?

Agorapulse runs on Web. Brand24 runs on Web, iOS, Android.

What is Agorapulse best used for?

Agorapulse is most often used for social media management and scheduling, multi-channel customer messaging, social analytics and roi reporting, team collaboration on social campaigns. Of those, social media management and scheduling and multi-channel customer messaging are not what Brand24 is typically brought in for.

What can Agorapulse do that Brand24 cannot?

Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights.

Social Media · head to head

Agorapulse vs Brand24

Agorapulse

Social Media

Social media management for scheduling, inbox and reporting

From: $79/month
Rated: -

Full review Website

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From: $199/month
Rated: -

Full review Website

The short version

Each has a real cost: Agorapulse standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier; Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Agorapulse and Brand24 actually diverge.

Attributes where Agorapulse and Brand24 differ
Attribute	Agorapulse	Brand24
Starting price	$79/month	$199/month
Pricing model	subscription	Per month by mention volume
Platforms	Web	Web, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agorapulse

Nothing recorded that Brand24 does not also cover.

Only in Brand24

Mention monitoring
Sentiment analysis
AI Brand Assistant
AI Insights
Influencer scoring
AI visibility module
Alerting and reports
Lightning search

What people use each for

The jobs each tool is most often brought in to do.

Agorapulse

Social media management and schedulingnot Brand24
Multi-channel customer messagingnot Brand24
Social analytics and ROI reportingnot Brand24
Team collaboration on social campaignsnot Brand24

Brand24

A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Agorapulse
A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Agorapulse
A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Agorapulse
A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Agorapulse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agorapulse

Standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier
Additional social profiles beyond the plan limit cost $10 to $15 per month each
Monthly billing runs noticeably higher than the quoted annual rate, for example $99 per month monthly versus $79 per month paid annually on Standard

Brand24

Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Pricing, plan by plan

Agorapulse

$79/month

Standard$79/month
- Schedule and publish unlimited posts
- Manage all messages and organic comments from one inbox
- Basic reporting and export features
Professional$119/month
- All Standard features
- Link in bio, Instagram product tagging, and calendar notes
- Ad comments moderation
Advanced$149/month
- All Professional features
- Labels, saved replies, automated moderation rules, and bulk actions
- Shared content calendars
Custom$null/mo
- Unlimited social profiles
- SSO, custom roles, and multi-step approval workflows
- Full reporting with historical data import and API access

Brand24

$199/month

Individual$199/month
- 3 keywords
- 2,000 mentions per month
- 1 user
Team$299/month
- 7 keywords
- 10,000 mentions per month
- Unlimited users
Pro$399/month
- 12 keywords
- 40,000 mentions per month
- Unlimited users
Business$599/month
- 25 keywords
- 100,000 mentions per month
- Unlimited users

Which should you pick?

Choose Agorapulse if

Nothing in the data separates Agorapulse from Brand24 on the points above - pick on price and on how each one feels to use.

Agorapulse review

Choose Brand24 if

You need mention monitoring.
You work on Web, iOS, Android.
You also want sentiment analysis.

Brand24 review

Questions people ask

Is Agorapulse or Brand24 better?: Neither clearly leads. Agorapulse starts at $79/month and Brand24 at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agorapulse or Brand24?: Agorapulse starts at $79/month and Brand24 at $199/month.
Does Agorapulse or Brand24 run on more platforms?: Agorapulse runs on Web. Brand24 runs on Web, iOS, Android.
What is Agorapulse best used for?: Agorapulse is most often used for social media management and scheduling, multi-channel customer messaging, social analytics and roi reporting, team collaboration on social campaigns. Of those, social media management and scheduling and multi-channel customer messaging are not what Brand24 is typically brought in for.
What can Agorapulse do that Brand24 cannot?: Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights.

Answered from the vendors’ own pages

Agorapulse: How much can I save by choosing annual billing instead of monthly?

Agorapulse annual billing provides significant savings: Standard saves $240 per year by paying $99 annually instead of $79 monthly, Professional saves $360 per year, and Advanced saves $600 per year. Monthly billing is available at higher rates: $79, $119, and $149 respectively.

Source

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Agorapulse: How many social media profiles can I manage on each plan?

Standard, Professional, and Advanced plans each include management of 10 social media profiles. The Custom plan unlocks unlimited social profiles, along with additional features like SSO, custom roles, and API access.

Source

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Agorapulse: What is included in the Advanced plan compared to Standard?

Advanced includes all Professional features plus labels, saved replies, automated moderation rules, bulk actions, shared content calendars, advanced ROI analysis, ads reporting, and competitor benchmarking. Monthly cost is $149 ($199 annually), compared to Standard at $79 ($99 annually).

Source

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Agorapulse: What does the Custom plan include and when should I choose it?

The Custom plan is tailored pricing that includes unlimited social profiles, SSO, custom roles, multi-step approval workflows, API access, dedicated Customer Success Manager, priority support, 1-on-1 training, and quarterly business reviews. Choose this for large enterprises needing unlimited profiles and advanced team management features.

Source

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Agorapulse vs Brand24

Agorapulse

Brand24

The short version

Where they differ

What each one covers

Only in Agorapulse

Only in Brand24

What people use each for

Agorapulse

Brand24

Where each one falls short

Agorapulse

Brand24

Pricing, plan by plan

Agorapulse

Brand24

Which should you pick?

Choose Agorapulse if

Choose Brand24 if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Agorapulse

More on Brand24

Keep looking

Other head to heads