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Software · head to head

Brainshark vs Gong

Brainshark logo

Brainshark

Software

Sales Readiness Platform

From
On request
Rated
-
Full reviewWebsite
Gong logo

Gong

Software

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brainshark user interface feels outdated with limited formatting customization options; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • They diverge on capability: Brainshark covers Content authoring, Gong covers Call recording.

Where they differ

Only the attributes on which Brainshark and Gong actually diverge.

Attributes where Brainshark and Gong differ
AttributeBrainsharkGong
Starting priceOn request$1600/user-per-year
PlatformsWeb, Ios, AndroidWeb, Cloud-based SaaS
Founded19992016

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brainshark

  • Content authoring
  • Video coaching
  • Training
  • Assessments
  • Analytics
  • Microsoft Dynamics
  • Highspot

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • HubSpot
  • Zoom
  • Microsoft Teams

Both cover

  • Salesforce
  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Brainshark

  • Customer Successnot Gong
  • Sales Readinessnot Gong
  • Content Authoringnot Gong

Gong

  • Call analysisnot Brainshark
  • Deal forecastingnot Brainshark
  • Sales coachingnot Brainshark
  • Win/loss analysisnot Brainshark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brainshark

  • User interface feels outdated with limited formatting customization options
  • Branching feature is very limited compared to competitors
  • Course catalog and transcript management in Salesforce are clunky and unintuitive
  • Administrative controls are complex and adjusting settings takes longer than expected

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Brainshark

On request

No published plan breakdown. See the Brainshark review.

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Brainshark if

  • You need content authoring.
  • You work on Web, Ios, Android.
  • You also want video coaching.
Brainshark review

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Questions people ask

Is Brainshark or Gong better?
Neither clearly leads. Brainshark starts at On request and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brainshark or Gong?
Brainshark starts at On request and Gong at $1600/user-per-year.
Does Brainshark or Gong run on more platforms?
Brainshark runs on Web, Ios, Android. Gong runs on Web, Cloud-based SaaS.
What is Brainshark best used for?
Brainshark is most often used for customer success, sales readiness, content authoring. Of those, customer success and sales readiness are not what Gong is typically brought in for.
What can Brainshark do that Gong cannot?
Brainshark covers Content authoring, Video coaching, Training, Assessments. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Both handle Salesforce, Slack, Web support, Ios support.

Answered from the vendors’ own pages

Brainshark: What is Brainshark primarily used for?

Brainshark is used for sales enablement, onboarding, and continuous training to prepare customer-facing teams with content, coaching, and certifications for buyer interactions.

Source
Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Brainshark: Does Brainshark integrate with PowerPoint?

Yes, Brainshark offers PowerPoint integrations along with a mobile app for on-demand training access and content authoring capabilities.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Brainshark: Can Brainshark track employee training completion?

Yes, Brainshark provides training tracking, analytics, and scorecards for monitoring completion and engagement across your sales team.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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