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Sales Enablement · head to head

Bigtincan vs Dock

Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • They diverge on capability: Bigtincan covers AI content recommendations, Dock covers Digital sales rooms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bigtincan and Dock actually diverge.

Attributes where Bigtincan and Dock differ
AttributeBigtincanDock
Starting priceOn requestFree
Pricing modelUnknownPer month by plan with additional seats charged
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
Founded2008Unknown

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation
  • CRM sync

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Successnot Dock
  • Sales Enablementnot Dock
  • Ai Automationnot Dock

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Bigtincan
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Bigtincan
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Bigtincan
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Bigtincan

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Pricing, plan by plan

Bigtincan

On request
  • SMB$undefined/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$undefined/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Questions people ask

Is Bigtincan or Dock better?
Neither clearly leads. Bigtincan starts at On request and Dock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or Dock?
Dock has a free tier; the other does not. Paid plans start at On request for Bigtincan and Free for Dock.
Does Bigtincan or Dock run on more platforms?
Bigtincan runs on Web, iOS, Android. Dock runs on Web.
Can I use Dock for free?
Yes. Dock has a free tier, so you can try it without paying. Bigtincan starts at On request.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what Dock is typically brought in for.
What can Bigtincan do that Dock cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

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