Softwr

Sales Enablement · head to head

Dock vs Warmly

Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite
Warmly logo

Warmly

Sales Enablement

Identifies website visitors and acts on them automatically, priced by credits from 10,000 USD a year

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Dock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.; Warmly individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • They diverge on capability: Dock covers Digital sales rooms, Warmly covers Website de-anonymisation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dock and Warmly actually diverge.

Attributes where Dock and Warmly differ
AttributeDockWarmly
Starting priceFree$10000/year
Pricing modelPer month by plan with additional seats chargedPer year by credit volume
Free tierYesNo
PlatformsWebWeb, API

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation
  • CRM sync

Only in Warmly

  • Website de-anonymisation
  • Real-time alerts
  • AI Inbound Autopilot
  • Inbound chat
  • CRM relationship check
  • Intent signal aggregation
  • Automated sequences
  • Meeting routing

What people use each for

The jobs each tool is most often brought in to do.

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Warmly
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Warmly
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Warmly
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Warmly

Warmly

  • A B2B software company with several thousand monthly visitors and a sales team that will act on an alert within ten minutes of a target account landing on the pricing pagenot Dock
  • A revenue team that wants inbound chat to qualify and book meetings out of hours without hiring an offshore SDR shiftnot Dock
  • An account-based marketing programme that needs to know which target accounts are researching before any form is fillednot Dock
  • A sales leader who wants to surface existing relationships inside the company with a visiting account rather than starting coldnot Dock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Warmly

  • Individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • The published annual figures start at 10,000 credits a month, and credit consumption scales with traffic volume, so a high-traffic site will exceed its allowance and the advertised price becomes a floor rather than a cost.
  • Individual-level de-anonymisation of EU visitors carries GDPR consent obligations that sit with you as data controller, not with Warmly, so deploying it on European traffic requires a privacy review and cookie consent design that most buyers do not budget for.
  • Match rates are eroding structurally as VPN use, browser privacy defaults and tracking restrictions spread, so the value delivered in year three of a contract will be lower than in year one for the same price.
  • Reviewers consistently report the analytics layer lacks depth for custom funnel reporting, attribution or cohort analysis, so teams that want to prove the tool paid for itself end up exporting to a warehouse to do it.

Pricing, plan by plan

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Warmly

$10000/year
  • AI Web-Deanonymization$10000/year
    • Website visitor identification
    • From 10,000 credits per month
    • Real-time Slack alerts
  • Inbound Chat$20000/year
    • Everything in Web-Deanonymization
    • AI website chat
    • Meeting routing
  • AI Inbound Autopilot$30000/year
    • Everything in Inbound Chat
    • Unlimited AI agents
    • Autonomous outreach
  • GTM Signals Package$10000/year
    • Job change signals
    • Third-party research intent
    • Additional signal sources

Which should you pick?

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Choose Warmly if

  • You need website de-anonymisation.
  • You work on Web, API.
  • You also want real-time alerts.
Warmly review

Questions people ask

Is Dock or Warmly better?
Neither clearly leads. Dock starts at Free and Warmly at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dock or Warmly?
Dock has a free tier; the other does not. Paid plans start at Free for Dock and $10000/year for Warmly.
Does Dock or Warmly run on more platforms?
Dock runs on Web. Warmly runs on Web, API.
Can I use Dock for free?
Yes. Dock has a free tier, so you can try it without paying. Warmly starts at $10000/year.
What is Dock best used for?
Dock is most often used for a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity, an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners, a customer success team carrying the same workspace from signed deal into onboarding without rebuilding it, a revenue leader wanting evidence of whether buyers actually opened the material sent after a demo. Of those, a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity and an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners are not what Warmly is typically brought in for.
What can Dock do that Warmly cannot?
Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library. Warmly covers Website de-anonymisation, Real-time alerts, AI Inbound Autopilot, Inbound chat.

Answered from the vendors’ own pages

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Warmly: What match rate should I actually expect?

Company-level identification is reasonably reliable, but individual-level identification lands around 10 to 25 per cent of visitors, so plan for most results to be account-level.

Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Warmly: How much does it cost?

Published annual prices are 10,000 USD for AI Web-Deanonymization, 20,000 for Inbound Chat and 30,000 for AI Inbound Autopilot, each starting at 10,000 credits a month, with quarterly options available.

Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Warmly: Can I use it on European traffic?

Technically yes, but individual-level identification of EU visitors triggers GDPR obligations that fall on you as controller, so it requires a legal basis and consent design before deployment.

Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

Warmly: Is there a free or SMB tier?

Not meaningfully. The commercial model starts at a five-figure annual commitment, which rules out most small businesses.

Share

Related pages

More on Dock

More on Warmly

Keep looking

Other head to heads