Softwr

Sales Enablement · head to head

Dock vs Surfe

Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite
Surfe logo

Surfe

Sales Enablement

B2B prospecting, enrichment and CRM sync from the browser

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.; Surfe three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • They diverge on capability: Dock covers Digital sales rooms, Surfe covers Waterfall enrichment.
  • Prices and features above were last checked on 17 September 2026.

Where they differ

Only the attributes on which Dock and Surfe actually diverge.

Attributes where Dock and Surfe differ
AttributeDockSurfe
Pricing modelPer month by plan with additional seats chargedfreemium
PlatformsWebChrome, Web, API

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation
  • CRM sync

Only in Surfe

  • Waterfall enrichment
  • Chrome extension
  • Buying signals
  • CRM sync and automation
  • API and MCP server
  • Company and people search
  • Prospect list builder

What people use each for

The jobs each tool is most often brought in to do.

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Surfe
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Surfe
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Surfe
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Surfe

Surfe

  • Enriching LinkedIn prospects with verified email and phone datanot Dock
  • Keeping CRM contact records current as people change rolesnot Dock
  • Timing outreach against funding, hiring or job-change signalsnot Dock
  • Feeding B2B contact data into an AI agent through MCPnot Dock
  • Building target account lists from lookalikesnot Dock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Surfe

  • Three native CRMs only: Salesforce, HubSpot and Pipedrive. Anything else needs the API or Google Sheets.
  • API access is an Enterprise feature, so the lower tiers cannot automate beyond the supported connectors even though an API exists.
  • The free tier caps CRM sync at one contact a day, which makes it a demonstration rather than a workable free plan.
  • Mobile number credits are far scarcer than email credits on every tier, 100 a month against 1,000 on Pro, and phone data is usually the reason teams buy a tool like this.
  • Match rates are not published. Enrichment across fifteen providers is a description of method, not a measured outcome, and the figure that decides whether the cost is justified is not on the pricing page.

Pricing, plan by plan

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Surfe

Free
  • FreeFree
    • 20 email find credits a month
    • 5 mobile find credits a month
    • Company and people search, 1,000 results a week
  • Essential$49/month
    • 150 email find credits a month
    • 50 mobile find credits a month
    • Full CRM connector
  • Pro$89/month
    • 1,000 email find credits a month
    • 100 mobile find credits a month
    • Search 10,000 results a day
  • Enterprise$undefined/month
    • Custom credit allowances
    • Unlimited company and people search
    • SSO and SCIM

Which should you pick?

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Choose Surfe if

  • You need waterfall enrichment.
  • You want to start without paying.
  • You work on Chrome, Web, API.
  • You also want chrome extension.
Surfe review

Questions people ask

Is Dock or Surfe better?
Neither clearly leads. Dock starts at Free and Surfe at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dock or Surfe?
Dock starts at Free and Surfe at Free.
Does Dock or Surfe run on more platforms?
Dock runs on Web. Surfe runs on Chrome, Web, API.
Can I use Dock for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dock best used for?
Dock is most often used for a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity, an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners, a customer success team carrying the same workspace from signed deal into onboarding without rebuilding it, a revenue leader wanting evidence of whether buyers actually opened the material sent after a demo. Of those, a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity and an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners are not what Surfe is typically brought in for.
What can Dock do that Surfe cannot?
Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library. Surfe covers Waterfall enrichment, Chrome extension, Buying signals, CRM sync and automation.

Answered from the vendors’ own pages

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Surfe: What does Surfe cost?

Free gives 20 email and 5 mobile credits a month. Essential is $49 a user monthly or $39 billed annually, Pro is $89 or $79 annually, and Enterprise is custom priced with SSO, SCIM and API access.

Source
Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Surfe: Which CRMs does Surfe integrate with?

Salesforce, HubSpot and Pipedrive natively. Surfe is the official Pipedrive data enrichment provider and powers HubSpot's native prospecting agent. Salesloft, Outreach and Lemlist connectors are available from the Pro tier.

Source
Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Surfe: What is waterfall enrichment?

Looking a contact up across more than fifteen data providers in sequence rather than relying on a single source, so a miss at one provider is retried at the next. It is what drives match rates on contacts a single database would not find.

Source
Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

Surfe: Can Surfe be used with AI agents?

Yes. Surfe publishes an API and an MCP server, which makes the data reachable from Claude, ChatGPT, Gemini, Grok and Perplexity. API access sits on the Enterprise tier.

Source
Surfe: Is the Surfe free plan usable?

For evaluation rather than for work. It includes 20 email and 5 mobile find credits a month and limits CRM sync to one contact a day, which is enough to judge data quality and not enough to prospect with.

Source
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