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Sales Enablement · head to head

Dock vs Potion

Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only Dock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: Dock covers Digital sales rooms, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Dock and Potion actually diverge.

Attributes where Dock and Potion differ
AttributeDockPotion
Starting priceFree$99/month
Pricing modelPer month by plan with additional seats chargedPer workspace per month
Free tierYesNo
PlatformsWebWeb, Chrome

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • AI document generation
  • CRM sync

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Workspace pricing
  • AI video templates

Both cover

  • Engagement tracking

What people use each for

The jobs each tool is most often brought in to do.

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Potion
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Potion
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Potion
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Dock
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Dock
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Dock
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Dock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is Dock or Potion better?
Neither clearly leads. Dock starts at Free and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dock or Potion?
Dock has a free tier; the other does not. Paid plans start at Free for Dock and $99/month for Potion.
Does Dock or Potion run on more platforms?
Dock runs on Web. Potion runs on Web, Chrome.
Can I use Dock for free?
Yes. Dock has a free tier, so you can try it without paying. Potion starts at $99/month.
What is Dock best used for?
Dock is most often used for a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity, an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners, a customer success team carrying the same workspace from signed deal into onboarding without rebuilding it, a revenue leader wanting evidence of whether buyers actually opened the material sent after a demo. Of those, a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity and an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners are not what Potion is typically brought in for.
What can Dock do that Potion cannot?
Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration. Both handle Engagement tracking.

Answered from the vendors’ own pages

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

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