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Sales Enablement · head to head

Dock vs People.ai

Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite
People.ai logo

People.ai

Sales Enablement

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only Dock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.; People.ai pricing per user adds up quickly for large sales teams
  • They diverge on capability: Dock covers Digital sales rooms, People.ai covers Activity capture.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dock and People.ai actually diverge.

Attributes where Dock and People.ai differ
AttributeDockPeople.ai
Starting priceFree$50/month
Pricing modelPer month by plan with additional seats chargedUnknown
Free tierYesNo
FoundedUnknown2016

Identical on both: platforms (Web), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation
  • CRM sync

Only in People.ai

  • Activity capture
  • Contact management
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Salesforce
  • Microsoft Dynamics
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot People.ai
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot People.ai
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot People.ai
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot People.ai

People.ai

  • Customer Successnot Dock
  • Ai Intelligencenot Dock
  • Activity Capturenot Dock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

Pricing, plan by plan

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Which should you pick?

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Choose People.ai if

  • You need activity capture.
  • You also want contact management.
People.ai review

Questions people ask

Is Dock or People.ai better?
Neither clearly leads. Dock starts at Free and People.ai at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dock or People.ai?
Dock has a free tier; the other does not. Paid plans start at Free for Dock and $50/month for People.ai.
Does Dock or People.ai run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Dock for free?
Yes. Dock has a free tier, so you can try it without paying. People.ai starts at $50/month.
What is Dock best used for?
Dock is most often used for a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity, an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners, a customer success team carrying the same workspace from signed deal into onboarding without rebuilding it, a revenue leader wanting evidence of whether buyers actually opened the material sent after a demo. Of those, a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity and an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners are not what People.ai is typically brought in for.
What can Dock do that People.ai cannot?
Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library. People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching.

Answered from the vendors’ own pages

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

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