Softwr

Sales Enablement · head to head

Dock vs Showpad

Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite
Showpad logo

Showpad

Sales Enablement

Revenue Enablement Platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Dock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.; Showpad the pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each
  • They diverge on capability: Dock covers Digital sales rooms, Showpad covers Content hub.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dock and Showpad actually diverge.

Attributes where Dock and Showpad differ
AttributeDockShowpad
Starting priceFreeOn request
Pricing modelPer month by plan with additional seats chargedUnknown
Free tierYesNo
PlatformsWebWeb, Mobile, Offline
FoundedUnknown2011

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation
  • CRM sync

Only in Showpad

  • Content hub
  • Training
  • Coaching
  • Buyer engagement
  • Analytics
  • Salesforce
  • HubSpot
  • Microsoft Dynamics

What people use each for

The jobs each tool is most often brought in to do.

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Showpad
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Showpad
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Showpad
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Showpad

Showpad

  • Centralizing sales content and coaching materials for revenue teamsnot Dock
  • Running AI assisted roleplay and certification for sales trainingnot Dock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Showpad

  • The pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each

Pricing, plan by plan

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Showpad

On request

No published plan breakdown. See the Showpad review.

Which should you pick?

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Choose Showpad if

  • You need content hub.
  • You work on Web, Mobile, Offline.
  • You also want training.
Showpad review

Questions people ask

Is Dock or Showpad better?
Neither clearly leads. Dock starts at Free and Showpad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dock or Showpad?
Dock has a free tier; the other does not. Paid plans start at Free for Dock and On request for Showpad.
Does Dock or Showpad run on more platforms?
Dock runs on Web. Showpad runs on Web, Mobile, Offline.
Can I use Dock for free?
Yes. Dock has a free tier, so you can try it without paying. Showpad starts at On request.
What is Dock best used for?
Dock is most often used for a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity, an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners, a customer success team carrying the same workspace from signed deal into onboarding without rebuilding it, a revenue leader wanting evidence of whether buyers actually opened the material sent after a demo. Of those, a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity and an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners are not what Showpad is typically brought in for.
What can Dock do that Showpad cannot?
Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library. Showpad covers Content hub, Training, Coaching, Buyer engagement.

Answered from the vendors’ own pages

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Showpad: How does Showpad license its software, and what does per-user pricing mean?

Showpad licenses on a per-user basis. This means costs scale with the number of users on your account, though specific per-user rates are not published.

Source
Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Showpad: What are the three main Showpad pricing plans and how do they differ?

Professional tier includes Genie Assistant and standard integrations. Advanced adds Voice Chat, Deep Research, and Roleplay AI. Expert tier includes custom Genie Agent Studio and Field Seller Agent. All plans include mobile, offline, and browser access plus GDPR and SOC2 compliance.

Source
Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Showpad: Does Showpad publish pricing amounts on its website, or do I need to request a quote?

Specific dollar amounts are not publicly displayed. Customers must request a quote through the sales team. No trial period or pricing examples are mentioned.

Source
Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

Showpad: How does support differ between Showpad's plan tiers?

Professional tier includes standard support. Advanced tier adds Sales Engagement Integrations and Developer Bundle. Expert tier provides priority support and advanced AI features.

Source
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