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Sales Enablement · head to head

Bigtincan vs Endgame

Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
Endgame logo

Endgame

Sales Enablement

A context graph over CRM, calls and documents that answers account questions with citations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; Endgame there is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.
  • They diverge on capability: Bigtincan covers AI content recommendations, Endgame covers Context graph.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bigtincan and Endgame actually diverge.

Attributes where Bigtincan and Endgame differ
AttributeBigtincanEndgame
Pricing modelUnknownquote
PlatformsWeb, iOS, AndroidWeb
Founded2008Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in Endgame

  • Context graph
  • Cited answers
  • Account research briefs
  • Meeting and call prep
  • Deal inspection
  • Stakeholder mapping
  • Executive and QBR briefings
  • MCP server

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Successnot Endgame
  • Sales Enablementnot Endgame
  • Ai Automationnot Endgame

Endgame

  • An enterprise sales team on Salesforce and Gong whose account research is done manually before every meeting and takes an hour a rep a day.not Bigtincan
  • A revenue organisation that has standardised on Claude or ChatGPT internally and wants those assistants grounded in real CRM and call data instead of hallucinating account history.not Bigtincan
  • A sales leadership team preparing quarterly business reviews from data spread across Salesforce, Snowflake, Gong and Notion.not Bigtincan
  • A new account executive inheriting a territory who needs the history of thirty accounts, including who was involved and what was promised, without reading two years of call recordings.not Bigtincan

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Endgame

  • There is no pricing page at all; the URL returns a 404, so every engagement is a sales-led negotiation with no public benchmark and no way to scope budget before committing time.
  • The product has pivoted twice, from product-led sales signals to account intelligence to a GTM context graph, on a Series B raised in February 2022 with no publicly reported round since, which is real roadmap and data model risk on a multi-year contract.
  • Value depends heavily on Salesforce and Gong depth, so organisations on HubSpot or a different call recorder get a substantially thinner graph and a weaker product for the same negotiation.
  • Positioning as a context layer under other AI tools makes return on investment hard to attribute, because no user logs in and no workflow visibly belongs to it, which makes renewal conversations difficult to defend internally.
  • Vendor-published performance claims around accuracy, speed and cost reduction have no third-party benchmark behind them, and the independent review profile has been effectively inactive for over a year, so there is no current corpus to validate against.
  • As a layer rather than an application it is structurally exposed to Salesforce or Gong shipping equivalent native context, which would remove the reason to keep paying for it without any action on the vendor’s part.

Pricing, plan by plan

Bigtincan

On request
  • SMB$undefined/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$undefined/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Endgame

On request
  • Endgame$undefined/year
    • Context graph across CRM, calls, documents and email
    • Slack, Teams, web and CLI access
    • MCP server for external assistants

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose Endgame if

  • You need context graph.
  • You also want cited answers.
Endgame review

Questions people ask

Is Bigtincan or Endgame better?
Neither clearly leads. Bigtincan starts at On request and Endgame at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or Endgame?
Bigtincan starts at On request and Endgame at On request.
Does Bigtincan or Endgame run on more platforms?
Bigtincan runs on Web, iOS, Android. Endgame runs on Web.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what Endgame is typically brought in for.
What can Bigtincan do that Endgame cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Endgame covers Context graph, Cited answers, Account research briefs, Meeting and call prep.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Endgame: Is this the Endgame that Elastic acquired?

No. That was an endpoint security company. This is Endgame, Inc. at endgame.io, an account intelligence and context platform for revenue teams.

Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Endgame: Is it still the product-led sales signals tool?

No. It pivoted twice. If your shortlist came from 2021 to 2023 coverage of PQL scoring, the product you would buy today is different.

Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
Endgame: What does it cost?

Unpublished. There is no pricing page. Expect an enterprise annual contract negotiated per deal.

Endgame: Do I need Salesforce and Gong?

Not strictly, but the graph is built around them. On HubSpot or with another call recorder you get materially less value for the same price.

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