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Sales Enablement · head to head

Arrows vs Dock

Arrows logo

Arrows

Sales Enablement

AI agents that run a deal playbook and keep quiet pipeline moving, integrated with HubSpot and Salesforce

From
On request
Rated
-
Full reviewWebsite
Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Arrows the product has repositioned from HubSpot customer onboarding to AI-driven deal execution, so buyers acting on older recommendations may find the capability they were promised is no longer the focus of the roadmap.; Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • They diverge on capability: Arrows covers Deal gameplan, Dock covers Digital sales rooms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Arrows and Dock actually diverge.

Attributes where Arrows and Dock differ
AttributeArrowsDock
Starting priceOn requestFree
Pricing modelquotePer month by plan with additional seats charged
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Arrows

  • Deal gameplan
  • Playbook definition
  • Rep workspace
  • Follow-through automation
  • CRM write-back
  • Research and preparation
  • Stakeholder tracking
  • Shared customer plans

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation
  • CRM sync

What people use each for

The jobs each tool is most often brought in to do.

Arrows

  • A HubSpot-centred sales team whose deal records go stale because reps update the CRM only when a manager asksnot Dock
  • A sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipelinenot Dock
  • A company where deals go quiet for weeks and nobody notices until the close date slips, wanting the follow-up to happen without a rep rememberingnot Dock
  • A revenue leader onboarding new account executives who need the playbook applied to their pipeline from day one rather than learned over two quartersnot Dock

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Arrows
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Arrows
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Arrows
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Arrows

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Arrows

  • The product has repositioned from HubSpot customer onboarding to AI-driven deal execution, so buyers acting on older recommendations may find the capability they were promised is no longer the focus of the roadmap.
  • Pricing is not published and is scoped per engagement, so there is no benchmark, no self-serve entry, and two comparable buyers can be quoted materially different figures for the same product.
  • A scoping session is required before you get a number at all, which lengthens evaluation and makes it impossible to sanity-check budget before committing sales cycle time.
  • It depends on the CRM holding accurate deal and contact data; teams whose HubSpot or Salesforce hygiene is already poor get agents acting confidently on wrong information.
  • It is a small vendor in a category being entered by both CRM incumbents and well-funded agent startups, so betting a core sales workflow on it carries real continuity risk over a multi-year horizon.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Pricing, plan by plan

Arrows

On request
  • Arrows$undefined/year
    • Deal gameplans and playbook execution
    • Rep workspace
    • Automated follow-through and CRM updates

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Which should you pick?

Choose Arrows if

  • You need deal gameplan.
  • You also want playbook definition.
Arrows review

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Questions people ask

Is Arrows or Dock better?
Neither clearly leads. Arrows starts at On request and Dock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Arrows or Dock?
Dock has a free tier; the other does not. Paid plans start at On request for Arrows and Free for Dock.
Does Arrows or Dock run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Dock for free?
Yes. Dock has a free tier, so you can try it without paying. Arrows starts at On request.
What is Arrows best used for?
Arrows is most often used for a hubspot-centred sales team whose deal records go stale because reps update the crm only when a manager asks, a sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipeline, a company where deals go quiet for weeks and nobody notices until the close date slips, wanting the follow-up to happen without a rep remembering, a revenue leader onboarding new account executives who need the playbook applied to their pipeline from day one rather than learned over two quarters. Of those, a hubspot-centred sales team whose deal records go stale because reps update the crm only when a manager asks and a sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipeline are not what Dock is typically brought in for.
What can Arrows do that Dock cannot?
Arrows covers Deal gameplan, Playbook definition, Rep workspace, Follow-through automation. Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library.

Answered from the vendors’ own pages

Arrows: Is Arrows still a customer onboarding tool?

It is now positioned around AI-driven deal execution rather than post-sale onboarding. Confirm with the vendor that the onboarding plans you want are still sold as you expect.

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Arrows: Do I need HubSpot?

HubSpot is the deepest integration and its historic home, but Salesforce is supported. It is a layer over a CRM, not a CRM replacement.

Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Arrows: How is it priced?

By scope of work and deal coverage, not per seat. The vendor runs a scoping session before proposing a figure, and nothing is published.

Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Arrows: Does it replace my CRM?

No. It writes back into HubSpot or Salesforce and gives reps a workspace so they spend less time in the CRM interface.

Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

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