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Social Media · head to head

Awario vs Synthesio

Awario logo

Awario

Social Media

Social listening with published prices and no per-seat charge on the top tier

From
$29/month
Rated
-
Full reviewWebsite
Synthesio logo

Synthesio

Social Media

Enterprise social intelligence platform owned by Ipsos, with market research methodology behind it

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awario mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.; Synthesio there is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • They diverge on capability: Awario covers Boolean query builder, Synthesio covers Global social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Awario and Synthesio actually diverge.

Attributes where Awario and Synthesio differ
AttributeAwarioSynthesio
Starting price$29/monthOn request
Pricing modelPer month by mention volumequote

Identical on both: free tier (No), platforms (Web, API), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awario

  • Boolean query builder
  • Multi-source monitoring
  • Sentiment analysis
  • Topic cloud
  • Awario Leads
  • Influencer identification
  • Location filtering
  • White-label reporting

Only in Synthesio

  • Global social listening
  • Signals
  • Audience analysis
  • Ecommerce listening
  • Search intelligence
  • Reputation and crisis monitoring
  • Competitive benchmarking
  • ML classification

What people use each for

The jobs each tool is most often brought in to do.

Awario

  • A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tiernot Synthesio
  • A software company tracking competitor complaints on forums and Reddit to feed a sales objection librarynot Synthesio
  • A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream pressnot Synthesio
  • A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselvesnot Synthesio

Synthesio

  • A global consumer goods brand that wants social listening and commissioned survey research from the same supplier with aligned methodologynot Awario
  • An insights team tracking product review sentiment across thousands of ecommerce listings in multiple marketsnot Awario
  • A brand entering a new market that needs audience profiling of who already discusses the category therenot Awario
  • A corporate communications function that needs crisis detection across languages it has no in-house analysts fornot Awario

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awario

  • Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
  • Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
  • There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
  • The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
  • The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Synthesio

  • There is no published pricing, no free trial and no self-serve signup, so evaluating Synthesio requires a sales process before you can see whether the data quality suits your category.
  • Cost is repeatedly cited by reviewers as high relative to peers, and because Ipsos analyst services are priced separately from the platform licence, the quoted software figure is frequently not the figure you end up spending.
  • The interface is dated compared with newer listening tools and the learning curve is steep, which in practice means the platform gets used by one or two trained analysts rather than adopted across a marketing team.
  • Some of the newer AI-driven features have been described by users as glitchy or over-promised relative to the sales demonstration, so insist on testing Signals against your own historical data during evaluation.
  • Historical data access is limited and governed by contract scope rather than being unlimited, so retrospective analysis across several years frequently requires a separately priced data request.

Pricing, plan by plan

Awario

$29/month
  • Starter$49/month
    • 3 topics
    • 30,000 new mentions per month
    • 5,000 stored mentions per topic
  • Pro$149/month
    • 15 topics
    • 300,000 new mentions per month
    • 15,000 stored mentions per topic
  • Enterprise$399/month
    • 100 topics
    • 1,000,000 new mentions per month
    • 50,000 stored mentions per topic

Synthesio

On request
  • Synthesio$undefined/year
    • Global social listening across 181 languages
    • Signals generative AI theme detection
    • Audience and ecommerce analysis

Which should you pick?

Choose Awario if

  • You need boolean query builder.
  • You work on Web, API.
  • You also want multi-source monitoring.
Awario review

Choose Synthesio if

  • You need global social listening.
  • You work on Web, API.
  • You also want signals.
Synthesio review

Questions people ask

Is Awario or Synthesio better?
Neither clearly leads. Awario starts at $29/month and Synthesio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awario or Synthesio?
Awario starts at $29/month and Synthesio at On request.
Does Awario or Synthesio run on more platforms?
Both run on Web, API, so platform support will not decide this one for you.
What is Awario best used for?
Awario is most often used for a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier, a software company tracking competitor complaints on forums and reddit to feed a sales objection library, a consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press, a consultant who needs a defensible share-of-voice number for a pitch deck and can build the boolean queries themselves. Of those, a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier and a software company tracking competitor complaints on forums and reddit to feed a sales objection library are not what Synthesio is typically brought in for.
What can Awario do that Synthesio cannot?
Awario covers Boolean query builder, Multi-source monitoring, Sentiment analysis, Topic cloud. Synthesio covers Global social listening, Signals, Audience analysis, Ecommerce listening.

Answered from the vendors’ own pages

Awario: How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Synthesio: Who owns Synthesio?

Ipsos, the market research group, acquired it in October 2018 for a reported 50 million USD or more, and it is marketed as an Ipsos company.

Awario: Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Synthesio: Can I try it before buying?

No. There is no free trial or self-serve signup; evaluation runs through a sales-led demonstration process.

Awario: Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Synthesio: What is the practical advantage over Brandwatch?

The ability to buy platform licence and Ipsos analyst services from one supplier, with methodology consistent with survey research you may already commission from the same group.

Awario: Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

Synthesio: How many languages does it cover?

Synthesio reports coverage across 181 languages and 25 markets, which is among the broadest in the category.

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