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Social Media · head to head

Awario vs Sendible

Awario logo

Awario

Social Media

Social listening with published prices and no per-seat charge on the top tier

From
$29/month
Rated
-
Sendible logo

Sendible

Social Media

Social media management platform built for agencies managing multiple client accounts

From
$1/month
Rated
-

The short version

  • Each has a real cost: Awario mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.; Sendible advertised starting prices per workspace understate typical cost, since real usage across multiple profiles quickly pushes buyers into higher tiers.
  • They diverge on capability: Awario covers Boolean query builder, Sendible covers Workspaces.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Awario and Sendible actually diverge.

Attributes where Awario and Sendible differ
AttributeAwarioSendible
Starting price$29/month$1/month
Pricing modelPer month by mention volumesubscription
PlatformsWeb, APIweb, ios, android

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awario

  • Boolean query builder
  • Multi-source monitoring
  • Sentiment analysis
  • Topic cloud
  • Awario Leads
  • Influencer identification
  • Location filtering
  • White-label reporting

Only in Sendible

  • Workspaces
  • Assignment and approvals
  • Custom branded reports
  • Bulk scheduling
  • Unlimited users
  • Content libraries

What people use each for

The jobs each tool is most often brought in to do.

Awario

  • A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tiernot Sendible
  • A software company tracking competitor complaints on forums and Reddit to feed a sales objection librarynot Sendible
  • A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream pressnot Sendible
  • A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselvesnot Sendible

Sendible

  • Agencies managing many client social accounts in one platformnot Awario
  • Teams needing approval workflows before posts go livenot Awario
  • Producing white-labeled reports for clientsnot Awario
  • Bulk-scheduling large volumes of posts with dynamic fieldsnot Awario

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awario

  • Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
  • Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
  • There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
  • The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
  • The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Sendible

  • Advertised starting prices per workspace understate typical cost, since real usage across multiple profiles quickly pushes buyers into higher tiers.
  • Assignment and approval workflows are withheld from the entry-level Core plan, limiting it to solo or unmanaged use.
  • Custom branded client reports require at least the Premium tier, adding cost for agencies that need white-labeling early.

Pricing, plan by plan

Awario

$29/month
  • Starter$49/month
    • 3 topics
    • 30,000 new mentions per month
    • 5,000 stored mentions per topic
  • Pro$149/month
    • 15 topics
    • 300,000 new mentions per month
    • 15,000 stored mentions per topic
  • Enterprise$399/month
    • 100 topics
    • 1,000,000 new mentions per month
    • 50,000 stored mentions per topic

Sendible

$1/month
  • Core$1/month
    • 1 workspace
    • 6 profiles
    • Unlimited users
  • Plus$3/month
    • 3 workspaces
    • 18 profiles
    • Assignment & approvals
  • Premium$7/month
    • 7 workspaces
    • 42 profiles
    • Content libraries
  • Elite$15/month
    • 15 workspaces
    • 90 profiles
    • Bulk posting dynamic fields

Which should you pick?

Choose Awario if

  • You need boolean query builder.
  • You work on Web, API.
  • You also want multi-source monitoring.

Choose Sendible if

  • You need workspaces.
  • You work on web, ios, android.
  • You also want assignment and approvals.

Questions people ask

Is Awario or Sendible better?
Neither clearly leads. Awario starts at $29/month and Sendible at $1/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awario or Sendible?
Awario starts at $29/month and Sendible at $1/month.
Does Awario or Sendible run on more platforms?
Awario runs on Web, API. Sendible runs on web, ios, android.
What is Awario best used for?
Awario is most often used for a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier, a software company tracking competitor complaints on forums and reddit to feed a sales objection library, a consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press, a consultant who needs a defensible share-of-voice number for a pitch deck and can build the boolean queries themselves. Of those, a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier and a software company tracking competitor complaints on forums and reddit to feed a sales objection library are not what Sendible is typically brought in for.
What can Awario do that Sendible cannot?
Awario covers Boolean query builder, Multi-source monitoring, Sentiment analysis, Topic cloud. Sendible covers Workspaces, Assignment and approvals, Custom branded reports, Bulk scheduling.

Answered from the vendors’ own pages

Awario: How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Sendible: What does Sendible cost?

Plans start at Core for $1 per workspace/month, rising through Plus, Premium, and Elite, up to Enterprise at $50 per workspace/month, each unlocking more workspaces and profiles.

Source
Awario: Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Sendible: Is there a free trial?

Sendible offers a 14-day free trial with no card required and no contract commitment.

Source
Awario: Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Sendible: How many users are included?

Every plan, from Core through Enterprise, includes unlimited users regardless of workspace or profile count.

Source
Awario: Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

Sendible: What networks does Sendible support?

Sendible supports Instagram, Facebook, TikTok, LinkedIn, Google My Business, YouTube, Threads, and Bluesky across its plans.

Source
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