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Social Media · head to head

Awario vs Planoly

Awario logo

Awario

Social Media

Social listening with published prices and no per-seat charge on the top tier

From
$29/month
Rated
-
Full reviewWebsite
Planoly logo

Planoly

Social Media

Visual social media planning, scheduling, and link-in-bio platform

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awario mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.; Planoly the free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • They diverge on capability: Awario covers Boolean query builder, Planoly covers Visual grid planning.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Awario and Planoly actually diverge.

Attributes where Awario and Planoly differ
AttributeAwarioPlanoly
Starting price$29/month$14/month
Pricing modelPer month by mention volumesubscription
PlatformsWeb, APIweb, ios, android

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awario

  • Boolean query builder
  • Multi-source monitoring
  • Sentiment analysis
  • Topic cloud
  • Awario Leads
  • Influencer identification
  • Location filtering
  • White-label reporting

Only in Planoly

  • Visual grid planning
  • Auto-posting
  • AI content ideas
  • Link in bio
  • DM and comment automation
  • Media library
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Awario

  • A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tiernot Planoly
  • A software company tracking competitor complaints on forums and Reddit to feed a sales objection librarynot Planoly
  • A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream pressnot Planoly
  • A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselvesnot Planoly

Planoly

  • Planning an Instagram feed grid before postingnot Awario
  • Scheduling and auto-publishing across multiple social networksnot Awario
  • Selling digital products or merch via a link-in-bio pagenot Awario
  • Automating Instagram DM replies for lead capturenot Awario
  • Managing content for multiple clients as an agencynot Awario

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awario

  • Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
  • Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
  • There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
  • The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
  • The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Planoly

  • The free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • Additional social sets and team seats require paid add-ons rather than being included at higher volumes.
  • Auto-posting to some platforms requires a push notification and manual tap to finish publishing rather than being fully automatic.
  • Advanced monetization and automation features are gated behind paid plans with no lower-cost equivalent.

Pricing, plan by plan

Awario

$29/month
  • Starter$49/month
    • 3 topics
    • 30,000 new mentions per month
    • 5,000 stored mentions per topic
  • Pro$149/month
    • 15 topics
    • 300,000 new mentions per month
    • 15,000 stored mentions per topic
  • Enterprise$399/month
    • 100 topics
    • 1,000,000 new mentions per month
    • 50,000 stored mentions per topic

Planoly

$14/month
  • Starter$14/month
    • 1 social set
    • Unlimited uploads
    • 1 user
  • Growth$24/month
    • 2 social sets
    • Unlimited uploads
    • 2 users
  • Pro$47/month
    • 6 social sets
    • Unlimited uploads
    • 6 users

Which should you pick?

Choose Awario if

  • You need boolean query builder.
  • You work on Web, API.
  • You also want multi-source monitoring.
Awario review

Choose Planoly if

  • You need visual grid planning.
  • You work on web, ios, android.
  • You also want auto-posting.
Planoly review

Questions people ask

Is Awario or Planoly better?
Neither clearly leads. Awario starts at $29/month and Planoly at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awario or Planoly?
Awario starts at $29/month and Planoly at $14/month.
Does Awario or Planoly run on more platforms?
Awario runs on Web, API. Planoly runs on web, ios, android.
What is Awario best used for?
Awario is most often used for a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier, a software company tracking competitor complaints on forums and reddit to feed a sales objection library, a consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press, a consultant who needs a defensible share-of-voice number for a pitch deck and can build the boolean queries themselves. Of those, a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier and a software company tracking competitor complaints on forums and reddit to feed a sales objection library are not what Planoly is typically brought in for.
What can Awario do that Planoly cannot?
Awario covers Boolean query builder, Multi-source monitoring, Sentiment analysis, Topic cloud. Planoly covers Visual grid planning, Auto-posting, AI content ideas, Link in bio.

Answered from the vendors’ own pages

Awario: How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Planoly: Does Planoly offer a free trial?

All paid plans include a 14-day free trial before users are charged, letting new users test scheduling and link-in-bio features first.

Source
Awario: Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Planoly: What are Planoly's pricing tiers?

Planoly offers Starter ($14/mo), Growth ($24/mo), and Pro ($47/mo) monthly plans, with lower per-month rates if billed annually; each tier increases the number of social sets and users included.

Source
Awario: Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Planoly: Can I cancel or change my Planoly plan anytime?

Plans can be upgraded, downgraded, or canceled at any time according to Planoly's pricing page.

Source
Awario: Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

Planoly: Is there a free version of Planoly?

A free mobile app tier exists with a limit of 10 uploads per month; full scheduling features require a paid plan.

Source
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