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Social Media · head to head

Awario vs Facebook

Awario logo

Awario

Social Media

Social listening with published prices and no per-seat charge on the top tier

From
$29/month
Rated
-
Full reviewWebsite
Facebook logo

Facebook

Social Media

Meta's social network app, free to use and monetised entirely through targeted advertising

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Facebook has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awario mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.; Facebook there is no paid ad-free tier for personal accounts, so using it at all means being profiled for advertising targeting, including in markets where Meta has introduced a paid subscription for reduced ads on Instagram and Facebook in the EU, not globally.
  • They diverge on capability: Awario covers Boolean query builder, Facebook covers News Feed.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Awario and Facebook actually diverge.

Attributes where Awario and Facebook differ
AttributeAwarioFacebook
Starting price$29/monthFree
Pricing modelPer month by mention volumeFree, funded entirely by targeted advertising
Free tierNoYes
PlatformsWeb, APIiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awario

  • Boolean query builder
  • Multi-source monitoring
  • Sentiment analysis
  • Topic cloud
  • Awario Leads
  • Influencer identification
  • Location filtering
  • White-label reporting

Only in Facebook

  • News Feed
  • Marketplace
  • Groups
  • Events
  • Reels and Watch
  • Ad preference controls

What people use each for

The jobs each tool is most often brought in to do.

Awario

  • A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tiernot Facebook
  • A software company tracking competitor complaints on forums and Reddit to feed a sales objection librarynot Facebook
  • A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream pressnot Facebook
  • A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselvesnot Facebook

Facebook

  • Staying connected with a broad network of friends and family through a shared feednot Awario
  • Buying and selling locally through Marketplacenot Awario
  • Joining Groups organised around a specific interest, neighbourhood or eventnot Awario
  • Following Pages for local businesses, public figures or organisationsnot Awario

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awario

  • Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
  • Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
  • There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
  • The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
  • The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Facebook

  • There is no paid ad-free tier for personal accounts, so using it at all means being profiled for advertising targeting, including in markets where Meta has introduced a paid subscription for reduced ads on Instagram and Facebook in the EU, not globally.
  • The default feed is algorithmically ranked for engagement rather than shown chronologically, which shapes what content a user sees in ways that are not fully transparent.
  • Cross-app and off-platform tracking through Meta's advertising tools means behaviour on other websites and apps can inform the ads and targeting shown inside Facebook.
  • Group and Marketplace content moderation is inconsistent at Facebook's scale, and scams on Marketplace and misinformation in Groups are recurring, documented problems.
  • Younger user growth has shifted to other platforms in many markets, so Facebook's core demographic skews older than some competing social apps, which matters if the goal is reaching a younger audience.

Pricing, plan by plan

Awario

$29/month
  • Starter$49/month
    • 3 topics
    • 30,000 new mentions per month
    • 5,000 stored mentions per topic
  • Pro$149/month
    • 15 topics
    • 300,000 new mentions per month
    • 15,000 stored mentions per topic
  • Enterprise$399/month
    • 100 topics
    • 1,000,000 new mentions per month
    • 50,000 stored mentions per topic

Facebook

Free
  • FreeFree
    • No subscription tier for personal accounts
    • Ad supported

Which should you pick?

Choose Awario if

  • You need boolean query builder.
  • You work on Web, API.
  • You also want multi-source monitoring.
Awario review

Choose Facebook if

  • You need news feed.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want marketplace.
Facebook review

Questions people ask

Is Awario or Facebook better?
Neither clearly leads. Awario starts at $29/month and Facebook at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awario or Facebook?
Facebook has a free tier; the other does not. Paid plans start at $29/month for Awario and Free for Facebook.
Does Awario or Facebook run on more platforms?
Awario runs on Web, API. Facebook runs on iOS, Android, Web.
Can I use Facebook for free?
Yes. Facebook has a free tier, so you can try it without paying. Awario starts at $29/month.
What is Awario best used for?
Awario is most often used for a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier, a software company tracking competitor complaints on forums and reddit to feed a sales objection library, a consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press, a consultant who needs a defensible share-of-voice number for a pitch deck and can build the boolean queries themselves. Of those, a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier and a software company tracking competitor complaints on forums and reddit to feed a sales objection library are not what Facebook is typically brought in for.
What can Awario do that Facebook cannot?
Awario covers Boolean query builder, Multi-source monitoring, Sentiment analysis, Topic cloud. Facebook covers News Feed, Marketplace, Groups, Events.

Answered from the vendors’ own pages

Awario: How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Facebook: Does Facebook have a paid ad-free version?

In the EU, Meta has offered a paid subscription for reduced ads on Facebook and Instagram; outside the EU there is generally no ad-free personal tier.

Awario: Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Facebook: How does Facebook make money if it is free?

Entirely through advertising, targeted using data about in-app behaviour and, via Meta's broader advertising tools, activity on other websites and apps.

Awario: Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Facebook: Is the feed shown in chronological order?

Not by default; it is algorithmically ranked, though a chronological "Most Recent" feed option exists and can be selected manually.

Awario: Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

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