Awario

Social listening with published prices and no per-seat charge on the top tier

As of 31 August 2026, Awario starts at $29/month. Boolean-driven social and web monitoring for teams priced out of enterprise listening suites. Softwr lists it under Social Media. Awario is available on Web, API.

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Overview

What Awario does

Awario monitors social networks, news sites, blogs, forums and the wider web for keyword matches, applying Boolean query logic, sentiment classification and location filtering. It surfaces results as topic feeds and trend visualisations, exports them, and includes a Leads module that flags mentions expressing purchase intent so a sales or social team can respond. The decisive commercial difference is that Awario publishes its prices and does not charge per seat above the entry tier. Starter is 49 USD per month billed monthly or 29 USD billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members. In a category where Brandwatch, Talkwalker and Synthesio all quote privately at four to five figures a month, a small agency can put five people on Awario Enterprise for 249 USD a month annually and pay less per year than one seat of a listening suite. The counterpart is that quotas are real limits, not soft ones: 30,000, 300,000 and 1,000,000 new mentions a month respectively, with stored-mention caps of 5,000, 15,000 and 50,000 per topic, so a brand with high mention volume will hit the ceiling and lose older data to purging. Buyers are SMB marketing teams, freelance social and PR consultants, and small agencies. One thing worth knowing before a multi-year commitment: the company is run extremely lean, with reported headcount having fallen from roughly thirty in 2020 to a handful today. That is not evidence of decline on its own, but it does mean support depth and feature velocity should be tested during a trial rather than assumed.

What people use it for

A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tier
A software company tracking competitor complaints on forums and Reddit to feed a sales objection library
A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press
A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselves

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Awario.

Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Cross-shopped

What people choose instead of Awario

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Awariovs
Brandwatch
Brandwatch: If you need deep historical data, language coverage and enterprise-grade analysis and can fund an enterprise contract
Awariovs
Mention
Mention: If you want a similar published-price monitoring tool with a different source mix and interface
Awariovs
Talkwalker
Talkwalker: If broadcast, print and image recognition alongside social listening matter to your reporting

Pricing

What Awario costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

$49 /mo

3 topics
30,000 new mentions per month
5,000 stored mentions per topic
1 team member
Boolean search
Sentiment analysis

Pro

$149 /mo

15 topics
300,000 new mentions per month
15,000 stored mentions per topic
10 team members
Awario Leads
White-label reports

Enterprise

$399 /mo

100 topics
1,000,000 new mentions per month
50,000 stored mentions per topic
Unlimited team members
Zapier integration
API access

Capabilities

Features

Boolean query builder
Constructs precise monitoring rules with AND, OR and NOT operators
Multi-source monitoring
Covers social networks, news, blogs, forums and general web pages
Sentiment analysis
Classifies mentions as positive, negative or neutral
Topic cloud
Visualises the terms co-occurring with your monitored keywords over time
Awario Leads
Flags mentions that read as buying intent or competitor dissatisfaction
Influencer identification
Ranks accounts mentioning your topic by reach
Location filtering
Restricts monitoring results to selected countries or regions
White-label reporting
Exports branded PDF reports suitable for client delivery
Alerts and digests
Sends email and Slack notifications on new or spiking mentions
Social Listening API
Provides programmatic access to mention data

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

Keep looking

Where to go from Awario

Best Social Media software for

Compare Awario with

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Softwr does not host reviews and shows no star rating for Awario, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.