Softwr

Customer Success · head to head

Apttus vs Bigtincan

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes
  • They diverge on capability: Apttus covers CPQ, Bigtincan covers AI content recommendations.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Bigtincan actually diverge.

Attributes where Apttus and Bigtincan differ
AttributeApttusBigtincan
Starting price$100/monthOn request
Pricing modelsubscriptionUnknown
PlatformsWebWeb, iOS, Android
CategoryCustomer SuccessSales Enablement
Founded20062008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Ios support
  • Android support

Both cover

  • Salesforce
  • Microsoft Dynamics
  • SAP
  • Oracle
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Bigtincan
  • Contract managementnot Bigtincan
  • Sales enablementnot Bigtincan

Bigtincan

  • Customer Successnot Apttus
  • Sales Enablementnot Apttus
  • Ai Automationnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Bigtincan

On request
  • SMB$undefined/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$undefined/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Questions people ask

Is Apttus or Bigtincan better?
Neither clearly leads. Apttus starts at $100/month and Bigtincan at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Bigtincan?
Apttus starts at $100/month and Bigtincan at On request.
Does Apttus or Bigtincan run on more platforms?
Apttus runs on Web. Bigtincan runs on Web, iOS, Android.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Bigtincan is typically brought in for.
What can Apttus do that Bigtincan cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Both handle Salesforce, Microsoft Dynamics, SAP, Oracle.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
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