Softwr

Customer Success · head to head

Apttus vs Kapta

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Kapta logo

Kapta

Customer Success

Key Account Management Software

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; Kapta no pricing information published on website; requires contacting sales
  • They diverge on capability: Apttus covers CPQ, Kapta covers Account planning.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Kapta actually diverge.

Attributes where Apttus and Kapta differ
AttributeApttusKapta
Starting price$100/month$1000/month
Founded20062014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • SAP
  • Oracle

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • HubSpot
  • Slack

Both cover

  • Salesforce
  • Microsoft Dynamics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Kapta
  • Contract managementnot Kapta
  • Sales enablementnot Kapta

Kapta

  • Customer Successnot Apttus
  • Key Account Managementnot Apttus
  • Strategic Accountsnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Kapta

  • No pricing information published on website; requires contacting sales
  • No pricing tiers or cost ranges disclosed
  • Enterprise B2B model with custom pricing based on organizational needs

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.
Kapta review

Questions people ask

Is Apttus or Kapta better?
Neither clearly leads. Apttus starts at $100/month and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Kapta?
Apttus starts at $100/month and Kapta at $1000/month.
Does Apttus or Kapta run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Kapta is typically brought in for.
What can Apttus do that Kapta cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Both handle Salesforce, Microsoft Dynamics, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Kapta: How much does Kapta cost?

Kapta does not publish pricing on their website. Interested customers must request a demo or contact the company at +1 303 495 6201 or [email protected] to receive pricing information.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Kapta: How can I learn about Kapta pricing?

Kapta offers custom enterprise pricing determined through a demo process. Customers can request a demo or contact the sales team directly to discuss pricing based on their organizational needs and scale.

Source
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