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Customer Success · head to head

Apttus vs Showpad

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Showpad logo

Showpad

Sales Enablement

Revenue Enablement Platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; Showpad the pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each
  • They diverge on capability: Apttus covers CPQ, Showpad covers Content hub.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Showpad actually diverge.

Attributes where Apttus and Showpad differ
AttributeApttusShowpad
Starting price$100/monthOn request
Pricing modelsubscriptionUnknown
PlatformsWebWeb, Mobile, Offline
CategoryCustomer SuccessSales Enablement
Founded20062011

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • SAP
  • Oracle

Only in Showpad

  • Content hub
  • Training
  • Coaching
  • Buyer engagement
  • Analytics
  • HubSpot
  • Slack
  • Ios support

Both cover

  • Salesforce
  • Microsoft Dynamics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Showpad
  • Contract managementnot Showpad
  • Sales enablementnot Showpad

Showpad

  • Centralizing sales content and coaching materials for revenue teamsnot Apttus
  • Running AI assisted roleplay and certification for sales trainingnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Showpad

  • The pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Showpad

On request

No published plan breakdown. See the Showpad review.

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Showpad if

  • You need content hub.
  • You work on Web, Mobile, Offline.
  • You also want training.
Showpad review

Questions people ask

Is Apttus or Showpad better?
Neither clearly leads. Apttus starts at $100/month and Showpad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Showpad?
Apttus starts at $100/month and Showpad at On request.
Does Apttus or Showpad run on more platforms?
Apttus runs on Web. Showpad runs on Web, Mobile, Offline.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Showpad is typically brought in for.
What can Apttus do that Showpad cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Showpad covers Content hub, Training, Coaching, Buyer engagement. Both handle Salesforce, Microsoft Dynamics, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Showpad: How does Showpad license its software, and what does per-user pricing mean?

Showpad licenses on a per-user basis. This means costs scale with the number of users on your account, though specific per-user rates are not published.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Showpad: What are the three main Showpad pricing plans and how do they differ?

Professional tier includes Genie Assistant and standard integrations. Advanced adds Voice Chat, Deep Research, and Roleplay AI. Expert tier includes custom Genie Agent Studio and Field Seller Agent. All plans include mobile, offline, and browser access plus GDPR and SOC2 compliance.

Source
Showpad: Does Showpad publish pricing amounts on its website, or do I need to request a quote?

Specific dollar amounts are not publicly displayed. Customers must request a quote through the sales team. No trial period or pricing examples are mentioned.

Source
Showpad: How does support differ between Showpad's plan tiers?

Professional tier includes standard support. Advanced tier adds Sales Engagement Integrations and Developer Bundle. Expert tier provides priority support and advanced AI features.

Source
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