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Sales Enablement · head to head

Bigtincan vs Bonjoro

Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
Bonjoro logo

Bonjoro

Customer Success

Personal video messages triggered from your CRM, aimed at onboarding and retention rather than cold outreach

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Bonjoro has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; Bonjoro the whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
  • They diverge on capability: Bigtincan covers AI content recommendations, Bonjoro covers Trigger-driven task queue.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Bigtincan and Bonjoro actually diverge.

Attributes where Bigtincan and Bonjoro differ
AttributeBigtincanBonjoro
Starting priceOn requestFree
Pricing modelUnknownPer user per month
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, iOS, Android, Chrome extension
CategorySales EnablementCustomer Success
Founded2008Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in Bonjoro

  • Trigger-driven task queue
  • Mobile and desktop recording
  • Screen recording
  • Branded call to action pages
  • Message templates
  • Custom domain
  • One-to-many video
  • Team assignment

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Successnot Bonjoro
  • Sales Enablementnot Bonjoro
  • Ai Automationnot Bonjoro

Bonjoro

  • A software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activationnot Bigtincan
  • An ecommerce brand thanking first-time purchasers personally to convert them into repeat buyersnot Bigtincan
  • A customer success team sending a personal video the moment a health score drops rather than an automated churn emailnot Bigtincan
  • A founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadencesnot Bigtincan

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Bonjoro

  • The whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
  • Billing is per user, so a five person customer success team multiplies the headline monthly figure straight away and the cost scales with team size rather than with results.
  • Key capabilities including custom domain, removing Bonjoro branding and one-to-many video are gated to the top published tier, which is several times the entry price.
  • Personal video does not scale beyond a certain volume of accounts, so it works for high value or early stage relationships and simply cannot cover a long tail of thousands of small customers.
  • Recipients increasingly recognise the format from sales outreach, which erodes the novelty that made early adopters see high reply rates, and the effect is weaker now than the vendor case studies suggest.

Pricing, plan by plan

Bigtincan

On request
  • SMB$undefined/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$undefined/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Bonjoro

Free
  • FreeFree
    • Up to fifty videos
    • Integrations with your existing stack
    • Unlimited screen recording
  • Starter$15/month
    • Custom branding
    • Three message templates
    • Standard integrations
  • Pro$29/month
    • Unlimited videos
    • Five message templates
    • Onboarding strategy session
  • Growth$79/month
    • One-to-many video
    • Custom domain
    • Bonjoro branding removed

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose Bonjoro if

  • You need trigger-driven task queue.
  • You want to start without paying.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want mobile and desktop recording.
Bonjoro review

Questions people ask

Is Bigtincan or Bonjoro better?
Neither clearly leads. Bigtincan starts at On request and Bonjoro at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or Bonjoro?
Bonjoro has a free tier; the other does not. Paid plans start at On request for Bigtincan and Free for Bonjoro.
Does Bigtincan or Bonjoro run on more platforms?
Bigtincan runs on Web, iOS, Android. Bonjoro runs on Web, iOS, Android, Chrome extension.
Can I use Bonjoro for free?
Yes. Bonjoro has a free tier, so you can try it without paying. Bigtincan starts at On request.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what Bonjoro is typically brought in for.
What can Bigtincan do that Bonjoro cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Bonjoro covers Trigger-driven task queue, Mobile and desktop recording, Screen recording, Branded call to action pages.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Bonjoro: Is Bonjoro Video a separate product?

No. Bonjoro is one product; the name appears in directories in a couple of forms but there is a single personal video platform.

Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Bonjoro: How is it priced?

Per user per month, from a free fifty video tier through Starter at fifteen dollars and Pro at twenty nine dollars to Growth at around seventy nine dollars. Confirm current rates and the annual versus monthly difference before purchase.

Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
Bonjoro: Does it work for cold outreach?

It can, but the design intent and the strongest results are in onboarding, activation and retention where there is already a relationship.

Bonjoro: What actually makes it fail?

Teams that do not build a daily recording habit. The queue fills up, nobody clears it, and the subscription becomes shelfware.

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