Softwr

Customer Success · head to head

Apttus vs People.ai

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
People.ai logo

People.ai

Sales Enablement

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus no pricing published on Conga pricing page; People.ai pricing per user adds up quickly for large sales teams
  • They diverge on capability: Apttus covers CPQ, People.ai covers Activity capture.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and People.ai actually diverge.

Attributes where Apttus and People.ai differ
AttributeApttusPeople.ai
Starting price$100/month$50/month
Pricing modelsubscriptionUnknown
CategoryCustomer SuccessSales Enablement
Founded20062016

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • SAP
  • Oracle

Only in People.ai

  • Activity capture
  • Contact management
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Slack
  • Zoom

Both cover

  • Salesforce
  • Microsoft Dynamics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot People.ai
  • Contract managementnot People.ai
  • Sales enablementnot People.ai

People.ai

  • Customer Successnot Apttus
  • Ai Intelligencenot Apttus
  • Activity Capturenot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

People.ai

$50/month

No published plan breakdown. See the People.ai review.

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose People.ai if

  • You need activity capture.
  • You also want contact management.
People.ai review

Questions people ask

Is Apttus or People.ai better?
Neither clearly leads. Apttus starts at $100/month and People.ai at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or People.ai?
Apttus starts at $100/month and People.ai at $50/month.
Does Apttus or People.ai run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what People.ai is typically brought in for.
What can Apttus do that People.ai cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching. Both handle Salesforce, Microsoft Dynamics, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
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