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Customer Success · head to head

Apttus vs Better Proposals

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Better Proposals has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apttus no pricing published on Conga pricing page; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • They diverge on capability: Apttus covers CPQ, Better Proposals covers Proposal templates.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apttus and Better Proposals actually diverge.

Attributes where Apttus and Better Proposals differ
AttributeApttusBetter Proposals
Starting price$100/monthFree
Free tierNoYes
Founded20062016

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • HubSpot
  • Stripe
  • Zapier

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Proposal managementnot Better Proposals
  • Contract managementnot Better Proposals
  • Sales enablementnot Better Proposals

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Apttus
  • Taking payment at the point of signaturenot Apttus
  • Tracking when a prospect opens and reads a proposalnot Apttus
  • Reusable content library and templatesnot Apttus
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • No pricing published on Conga pricing page
  • Requires direct contact with sales for pricing quotes
  • Enterprise-focused solution with custom negotiations

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Better Proposals

Free
  • Starter$13/month
    • 1 maximum user seat
    • 10 monthly send limit
    • Digital signatures, interactive pricing, payment integrations
  • Premium$21/month
    • Unlimited user seats
    • 50 monthly send limit
    • Custom domain, CRM integrations, API/Zapier access
  • Enterprise$42/month
    • Unlimited user seats
    • Unlimited monthly sends
    • Content locking, simultaneous editing, manager approvals

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Better Proposals if

  • You need proposal templates.
  • You want to start without paying.
  • You also want digital signatures.
Better Proposals review

Questions people ask

Is Apttus or Better Proposals better?
Neither clearly leads. Apttus starts at $100/month and Better Proposals at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Better Proposals?
Better Proposals has a free tier; the other does not. Paid plans start at $100/month for Apttus and Free for Better Proposals.
Does Apttus or Better Proposals run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Better Proposals for free?
Yes. Better Proposals has a free tier, so you can try it without paying. Apttus starts at $100/month.
What is Apttus best used for?
Apttus is most often used for proposal management, contract management, sales enablement. Of those, proposal management and contract management are not what Better Proposals is typically brought in for.
What can Apttus do that Better Proposals cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Apttus: How much does Apttus (Conga) cost?

Apttus pricing is custom and not publicly disclosed. Costs are determined through direct consultation with Conga's sales team based on specific business requirements and deployment size.

Source
Better Proposals: Does Better Proposals charge per user or per team?

Starter tier ($13/month) is limited to 1 user seat. Premium ($21/month) and Enterprise ($42/month) allow unlimited user seats at their respective prices.

Source
Apttus: Does Conga offer published pricing tiers?

No, Conga emphasizes custom pricing built for each business. The vendor states they provide clear details about product options and associated costs through consultation rather than published tier pricing.

Source
Better Proposals: How much can I save with annual billing on Better Proposals?

Annual billing saves up to 35% compared to monthly billing. Starter becomes $19/month (billed annually), Premium becomes $29/month, and Enterprise becomes $49/month.

Source
Better Proposals: Is there a free trial for Better Proposals?

Yes, 14-day free trial available with no credit card required to get started.

Source
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