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Apttus vs Better Proposals

Apttus logo

Apttus

Software

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
Better Proposals logo

Better Proposals

Software

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • They diverge on capability: Apttus covers CPQ, Better Proposals covers Proposal templates.

Where they differ

Only the attributes on which Apttus and Better Proposals actually diverge.

Attributes where Apttus and Better Proposals differ
AttributeApttusBetter Proposals
Starting price$100/month$19/month
Founded20062016

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • HubSpot
  • Stripe
  • Zapier

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Customer Successnot Better Proposals
  • Quote To Cashnot Better Proposals
  • Enterprise Cpqnot Better Proposals

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Apttus
  • Taking payment at the point of signaturenot Apttus
  • Tracking when a prospect opens and reads a proposalnot Apttus
  • Reusable content library and templatesnot Apttus
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Questions people ask

Is Apttus or Better Proposals better?
Neither clearly leads. Apttus starts at $100/month and Better Proposals at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or Better Proposals?
Apttus starts at $100/month and Better Proposals at $19/month.
Does Apttus or Better Proposals run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Apttus best used for?
Apttus is most often used for customer success, quote to cash, enterprise cpq. Of those, customer success and quote to cash are not what Better Proposals is typically brought in for.
What can Apttus do that Better Proposals cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Salesforce, Web support.
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