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Software · head to head

Apollo.io vs PandaDoc

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
PandaDoc logo

PandaDoc

Software

Document Automation for Revenue Teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; PandaDoc pandaDoc Essentials plan caps out at 2 seats maximum, priced at $19 USD per user per month billed annually (2023 archived pricing page).
  • They diverge on capability: Apollo.io covers Contact database, PandaDoc covers Document templates.

Where they differ

Only the attributes on which Apollo.io and PandaDoc actually diverge.

Attributes where Apollo.io and PandaDoc differ
AttributeApollo.ioPandaDoc
PlatformsWebWeb, Ios, Android
Founded20202013

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Only in PandaDoc

  • Document templates
  • Electronic signatures
  • Analytics
  • Payment collection
  • CRM integration
  • Pipedrive
  • Stripe
  • Ios support

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot PandaDoc
  • Prospect researchnot PandaDoc
  • Sales automationnot PandaDoc

PandaDoc

  • Customer Successnot Apollo.io
  • Document Automationnot Apollo.io
  • Proposalsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

PandaDoc

  • PandaDoc Essentials plan caps out at 2 seats maximum, priced at $19 USD per user per month billed annually (2023 archived pricing page).
  • PandaDoc Business plan is $49 USD per user per month billed annually, with Enterprise pricing requiring direct sales contact (2023 archived pricing page).

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

PandaDoc

Free
  • Free eSignFree
    • Unlimited signatures
    • Document uploads
  • Essentials$19/month
    • Templates
    • Analytics
    • Payments

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose PandaDoc if

  • You need document templates.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want electronic signatures.
PandaDoc review

Questions people ask

Is Apollo.io or PandaDoc better?
Neither clearly leads. Apollo.io starts at Free and PandaDoc at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or PandaDoc?
Apollo.io starts at Free and PandaDoc at Free.
Does Apollo.io or PandaDoc run on more platforms?
Apollo.io runs on Web. PandaDoc runs on Web, Ios, Android.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what PandaDoc is typically brought in for.
What can Apollo.io do that PandaDoc cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. PandaDoc covers Document templates, Electronic signatures, Analytics, Payment collection. Both handle Salesforce, HubSpot, Web support.
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Related pages

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