Softwr

Customer Success · head to head

Apttus vs VWO

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Apttus covers CPQ, VWO covers A/B testing.

Where they differ

Only the attributes on which Apttus and VWO actually diverge.

Attributes where Apttus and VWO differ
AttributeApttusVWO
Starting price$100/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
CategoryCustomer SuccessMarketing & Analytics
Founded20062007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Customer Successnot VWO
  • Quote To Cashnot VWO
  • Enterprise Cpqnot VWO

VWO

  • A/B testing and multivariate testingnot Apttus
  • Conversion rate optimisationnot Apttus
  • Behavioural analytics and session recordingsnot Apttus
  • Feature experimentation and progressive rolloutsnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Apttus or VWO better?
Neither clearly leads. Apttus starts at $100/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or VWO?
VWO has a free tier; the other does not. Paid plans start at $100/month for Apttus and Free for VWO.
Does Apttus or VWO run on more platforms?
Apttus runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Apttus starts at $100/month.
What is Apttus best used for?
Apttus is most often used for customer success, quote to cash, enterprise cpq. Of those, customer success and quote to cash are not what VWO is typically brought in for.
What can Apttus do that VWO cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Web support.
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