Marketing & Analytics · alternatives
Alternatives to VWO
20 marketing & analytics tools sit alongside VWO in this directory. Below is what separates each from VWO on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 20
- With a free tier
- 7
- Cheaper to start
- -
- VWO starts at
- Free
Why people look past VWO
Nothing on the record flags a reason to move. VWO has a free tier. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
- Publishes an entry price of Free, where VWO does not.
- Sold on a free model rather than usage-based.
B2B revenue attribution platform
- Publishes an entry price of $750/month, where VWO does not.
A/B testing for Google Analytics
- Publishes an entry price of Free, where VWO does not.
- Sold on a freemium model rather than usage-based.
Product analytics for mobile and web
- Publishes an entry price of Free, where VWO does not.
- Sold on a freemium model rather than usage-based.
All-in-one conversion optimization
- Publishes an entry price of $32/month, where VWO does not.
B2B product analytics
- Publishes an entry price of Free, where VWO does not.
- Sold on a freemium model rather than usage-based.
Every VWO alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| VWO (this page) | Free | Usage-based | - | |
| Microsoft Clarity | Free | Free | - | vs VWO |
| Dreamdata | Free, then $750/month | - | - | vs VWO |
| Google Optimize | Free | Freemium | 1 | vs VWO |
| Countly | Free | Freemium | 1 | vs VWO |
| Lucky Orange | Free, then $32/month | - | 5 | vs VWO |
| June | Free | Freemium | 1 | vs VWO |
| Matomo | Free | Freemium | 1 | vs VWO |
| Funnel.io | $299/month | Subscription | 3 | vs VWO |
| Convert | $1000/month | Quote | 1 | vs VWO |
| Marketing Evolution | $5000/month | Subscription | 3 | vs VWO |
| Improvado | $1000/month | Subscription | 3 | vs VWO |
| Northbeam | $1500/month | - | 2 | vs VWO |
| Adobe Analytics | $5000/month | Quote | 1 | vs VWO |
| Datorama | $1500/month | Subscription | 3 | vs VWO |
| Attribution | $2000/month | Subscription | 3 | vs VWO |
| Optimizely | $10000/year | Quote | 1 | vs VWO |
| Fathom Analytics | $14/month | Subscription | 1 | vs VWO |
| Adverity | $999/month | Subscription | 3 | vs VWO |
| Crazy Egg | $29/month | - | - | vs VWO |
| Kissmetrics | $500/month | Quote | 1 | vs VWO |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the VWO badges page.
Cheaper ways to solve the same problem
Free to start (7)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- Microsoft Clarity , Free
- Dreamdata , Free, then $750/month
- Google Optimize , Free
- Countly , Free
- Lucky Orange , Free, then $32/month
- June , Free
- Matomo , Free
What you would be giving up
VWO is most often brought in for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If VWO is broadly right and the question is cost, the VWO pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing & Analytics category lists everything the directory holds, and best marketing & analytics tools ranks them.
VWO runs on web, ios, android, server-side. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about VWO alternatives
- What are the main alternatives to VWO?
- 20 other marketing & analytics tools are listed in this directory, led by Microsoft Clarity, Dreamdata, Google Optimize, Countly. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to VWO?
- 7 of the alternatives listed here can be used without paying: Microsoft Clarity, Dreamdata, Google Optimize, Countly, Lucky Orange.
- Is there a reason to switch away from VWO?
- Nothing in the data flags one. VWO has a free tier. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from VWO?
- VWO is most often brought in for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to VWO?
- None of the marketing & analytics tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these VWO alternatives chosen?
- They are the tools filed in the same category, Marketing & Analytics, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored slot runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare VWO against one of these directly?
- Every alternative below has a side-by-side page against VWO covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing & analytics tool?
- No. It covers what this directory holds in the Marketing & Analytics category, 20 tools beside VWO. The category page lists the rest of the catalogue as it grows.