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Better Proposals vs VWO

Better Proposals logo

Better Proposals

Software

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Better Proposals covers Proposal templates, VWO covers A/B testing.

Where they differ

Only the attributes on which Better Proposals and VWO actually diverge.

Attributes where Better Proposals and VWO differ
AttributeBetter ProposalsVWO
Starting price$19/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
Founded20162007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Payment collection
  • Custom branding
  • Salesforce
  • HubSpot
  • Stripe
  • Zapier

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Google Analytics
  • Slack
  • SSL encryption
  • Cloud deployment

Both cover

  • Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot VWO
  • Taking payment at the point of signaturenot VWO
  • Tracking when a prospect opens and reads a proposalnot VWO
  • Reusable content library and templatesnot VWO
  • Approval workflows before a proposal goes out, on the Enterprise tiernot VWO

VWO

  • A/B testing and multivariate testingnot Better Proposals
  • Conversion rate optimisationnot Better Proposals
  • Behavioural analytics and session recordingsnot Better Proposals
  • Feature experimentation and progressive rolloutsnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Better Proposals or VWO better?
Neither clearly leads. Better Proposals starts at $19/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or VWO?
VWO has a free tier; the other does not. Paid plans start at $19/month for Better Proposals and Free for VWO.
Does Better Proposals or VWO run on more platforms?
Better Proposals runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Better Proposals starts at $19/month.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what VWO is typically brought in for.
What can Better Proposals do that VWO cannot?
Better Proposals covers Proposal templates, Digital signatures, Payment collection, Custom branding. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Analytics, Web support.
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