Is Conga or VWO better?

Neither clearly leads. Conga starts at $50/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Conga or VWO?

VWO has a free tier; the other does not. Paid plans start at $50/month for Conga and Free for VWO.

Does Conga or VWO run on more platforms?

Conga runs on Web. VWO runs on Web, iOS, Android, Server-side.

Can I use VWO for free?

Yes. VWO has a free tier, so you can try it without paying. Conga starts at $50/month.

What is Conga best used for?

Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what VWO is typically brought in for.

What can Conga do that VWO cannot?

Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Web support.

Software · head to head

Conga vs VWO

Conga

Software

Revenue Lifecycle Management

From: $50/month
Rated: -

Full review Website

VWO

Software

Experience Optimization Platform

From: Free
Rated: -

Full review Website

The short version

Only VWO has a free tier, so it costs nothing to try first.
Each has a real cost: Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button; VWO growth plan restricted to 1 workspace and 0 custom attributes
They diverge on capability: Conga covers CPQ, VWO covers A/B testing.

Where they differ

Only the attributes on which Conga and VWO actually diverge.

Attributes where Conga and VWO differ
Attribute	Conga	VWO
Starting price	$50/month	Free
Pricing model	subscription	usage-based
Free tier	No	Yes
Platforms	Web	Web, iOS, Android, Server-side
Founded	2006	2007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

CPQ
Contract lifecycle management
Document generation
E-signatures
Workflow automation
Salesforce
Microsoft Dynamics
SAP

Only in VWO

A/B testing
Multivariate testing
Heatmaps
Session recordings
Analytics
Google Analytics
Slack
SSL encryption

Both cover

Web support

What people use each for

The jobs each tool is most often brought in to do.

Conga

Generating quotes, contracts and documents from CRM datanot VWO
Contract lifecycle management with approvals and e-signaturenot VWO
Configure price quote workflows for complex salesnot VWO

VWO

A/B testing and multivariate testingnot Conga
Conversion rate optimisationnot Conga
Behavioural analytics and session recordingsnot Conga
Feature experimentation and progressive rolloutsnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
Pricing is handled case by case through sales rather than through published tiers
Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

VWO

Growth plan restricted to 1 workspace and 0 custom attributes
Single Sign-On (SSO) and API access limited to Enterprise tier only
Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Conga

$50/month

Essentials$50/month
- Document generation
- E-signatures
- Templates
Professional$100/month
- CPQ
- CLM
- Workflow automation

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Conga if

You need cpq.
You also want contract lifecycle management.

Conga review

Choose VWO if

You need a/b testing.
You want to start without paying.
You work on Web, iOS, Android, Server-side.
You also want multivariate testing.

VWO review

Questions people ask

Is Conga or VWO better?: Neither clearly leads. Conga starts at $50/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or VWO?: VWO has a free tier; the other does not. Paid plans start at $50/month for Conga and Free for VWO.
Does Conga or VWO run on more platforms?: Conga runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?: Yes. VWO has a free tier, so you can try it without paying. Conga starts at $50/month.
What is Conga best used for?: Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what VWO is typically brought in for.
What can Conga do that VWO cannot?: Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Web support.

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Conga vs VWO

Conga

VWO

The short version

Where they differ

What each one covers

Only in Conga

Only in VWO

Both cover

What people use each for

Conga

VWO

Where each one falls short

Conga

VWO

Pricing, plan by plan

Conga

VWO

Which should you pick?

Choose Conga if

Choose VWO if

Questions people ask

Related pages

More on Conga

More on VWO

Keep looking

Other head to heads