How much does VWO cost?

No price is published on the record we hold for VWO, which is listed as usage-based. The vendor's own site is the only reliable source for the current figure.

Does VWO have a free plan?

Yes, VWO is recorded as usage-based, so it can be used without paying.

What am I actually paying for with VWO?

The record lists 11 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings.

Does VWO charge per user?

The record carries a price and a billing period, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these VWO prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare VWO against before paying?

The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with VWO covering price, platforms and features.

Marketing · pricing

VWO pricing

No tier breakdown is published on the record we hold for VWO. Below is what is on record, and how it compares with the marketing tools listed alongside it.

As of 30 August 2026, VWO pricing is free. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: Free
Model: Usage-based
Tiers: -
Free tier: Yes

What is on record

The VWO catalogue entry carries no price and a usage-based pricing model, but no tier breakdown. The category comparison below is still useful, and the VWO review carries the full feature record.

What the product covers

The full VWO feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

A/B testing
Multivariate testing
Heatmaps
Session recordings
Analytics

Integrations

Google Analytics
Slack

Security

SSL encryption

Deployment

Cloud deployment

Platform

Web support

Localization

20+ languages language support

People bring VWO in for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. If that is not the job you are buying for, the alternatives to VWO are worth a look before you commit to a tier.

How that compares in Marketing

Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

VWO entry price against other Marketing tools
Tool	Entry price	Model	Rated	Head to head
VWO (this page)	Free	usage-based	-
Zoho Marketing Automation	$19/month	Per month by contact count	-	vs VWO
Onclusive	On request	quote	-	vs VWO
Roxhill	On request	quote	-	vs VWO
Bloomreach	On request	quote	-	vs VWO
Invoca	On request	quote	-	vs VWO
Insider	On request	quote	-	vs VWO

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the VWO badges page.

Before you pay for VWO

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: not published on the record we hold. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

VWO runs on web, ios, android, server-side, and is published by VWO Technologies of New Delhi, India. The full record is on the VWO review, and the rest of the category is under best marketing tools.

VWO pricing on the vendor's own site

VWO pricing questions

How much does VWO cost?: No price is published on the record we hold for VWO, which is listed as usage-based. The vendor's own site is the only reliable source for the current figure.
Does VWO have a free plan?: Yes, VWO is recorded as usage-based, so it can be used without paying.
What am I actually paying for with VWO?: The record lists 11 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings.
Does VWO charge per user?: The record carries a price and a billing period, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these VWO prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare VWO against before paying?: The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with VWO covering price, platforms and features.