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VWO

Experience Optimization Platform

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Overview

What VWO does

VWO helps companies maximize conversion rates through A/B testing, multivariate testing, and behavior analytics.

What people use it for

  • A/B testing and multivariate testing
  • Conversion rate optimisation
  • Behavioural analytics and session recordings
  • Feature experimentation and progressive rollouts

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The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about VWO.

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Capabilities

Features

  • A/B testing

    A/B testing capability

  • Multivariate testing

    Multivariate testing capability

  • Heatmaps

    Heatmaps capability

  • Session recordings

    Session recordings capability

  • Analytics

    Analytics capability

  • Google Analytics

    Integration with Google Analytics

  • Slack

    Integration with Slack

  • SSL encryption

    SSL encryption security feature

  • Cloud deployment

    Supports cloud deployment

  • Web support

    Available on web

  • 20+ languages language support

    Interface available in 20+ languages

Behind it

Who makes VWO

Company
VWO Technologies
Based in
New Delhi, India
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Where to go from VWO

Other Marketing Analytics software

Softwr does not host reviews and shows no star rating for VWO, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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