Softwr

Customer Success · head to head

Natero vs VWO

N

Natero

Customer Success

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Natero covers Predictive health scores, VWO covers A/B testing.

Where they differ

Only the attributes on which Natero and VWO actually diverge.

Attributes where Natero and VWO differ
AttributeNateroVWO
Starting price$800/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
CategoryCustomer SuccessMarketing & Analytics
Founded20122007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Salesforce
  • Freshworks
  • Zendesk

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Successnot VWO
  • Predictive Analyticsnot VWO
  • Machine Learningnot VWO

VWO

  • A/B testing and multivariate testingnot Natero
  • Conversion rate optimisationnot Natero
  • Behavioural analytics and session recordingsnot Natero
  • Feature experimentation and progressive rolloutsnot Natero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Natero or VWO better?
Neither clearly leads. Natero starts at $800/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or VWO?
VWO has a free tier; the other does not. Paid plans start at $800/month for Natero and Free for VWO.
Does Natero or VWO run on more platforms?
Natero runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Natero starts at $800/month.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, customer success and predictive analytics are not what VWO is typically brought in for.
What can Natero do that VWO cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack, Web support.
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