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Software · head to head

Custify vs VWO

Custify logo

Custify

Software

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Custify no mobile app for on-the-go customer success management; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Custify covers Health scores, VWO covers A/B testing.

Where they differ

Only the attributes on which Custify and VWO actually diverge.

Attributes where Custify and VWO differ
AttributeCustifyVWO
Starting price$399/monthFree
Pricing modelUnknownusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
Founded20172007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • Salesforce
  • HubSpot
  • Intercom

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Custify

  • Customer Successnot VWO
  • Saasnot VWO
  • Automationnot VWO

VWO

  • A/B testing and multivariate testingnot Custify
  • Conversion rate optimisationnot Custify
  • Behavioural analytics and session recordingsnot Custify
  • Feature experimentation and progressive rolloutsnot Custify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Custify or VWO better?
Neither clearly leads. Custify starts at $399/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Custify or VWO?
VWO has a free tier; the other does not. Paid plans start at $399/month for Custify and Free for VWO.
Does Custify or VWO run on more platforms?
Custify runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Custify starts at $399/month.
What is Custify best used for?
Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what VWO is typically brought in for.
What can Custify do that VWO cannot?
Custify covers Health scores, Playbooks, Task automation, Customer 360. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Web support.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
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Related pages

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