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Software · head to head

SmartKarrot vs VWO

SmartKarrot logo

SmartKarrot

Software

Intelligent Customer Success Platform

From
$499/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: SmartKarrot covers Customer 360, VWO covers A/B testing.

Where they differ

Only the attributes on which SmartKarrot and VWO actually diverge.

Attributes where SmartKarrot and VWO differ
AttributeSmartKarrotVWO
Starting price$499/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
Founded20182007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • Salesforce
  • HubSpot
  • Intercom

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot VWO
  • Segmenting accounts and users to target customer success playsnot VWO
  • Reporting on customer success outcomes with embedded BI dashboardsnot VWO

VWO

  • A/B testing and multivariate testingnot SmartKarrot
  • Conversion rate optimisationnot SmartKarrot
  • Behavioural analytics and session recordingsnot SmartKarrot
  • Feature experimentation and progressive rolloutsnot SmartKarrot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

SmartKarrot

$499/month
  • Professional$499/month
    • Health scores
    • Playbooks
    • Customer 360
  • Enterprise$1299/month
    • AI insights
    • Custom workflows
    • Advanced analytics

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is SmartKarrot or VWO better?
Neither clearly leads. SmartKarrot starts at $499/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SmartKarrot or VWO?
VWO has a free tier; the other does not. Paid plans start at $499/month for SmartKarrot and Free for VWO.
Does SmartKarrot or VWO run on more platforms?
SmartKarrot runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. SmartKarrot starts at $499/month.
What is SmartKarrot best used for?
SmartKarrot is most often used for tracking customer onboarding phases and account health for a saas business, segmenting accounts and users to target customer success plays, reporting on customer success outcomes with embedded bi dashboards. Of those, tracking customer onboarding phases and account health for a saas business and segmenting accounts and users to target customer success plays are not what VWO is typically brought in for.
What can SmartKarrot do that VWO cannot?
SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack, Web support.
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Related pages

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