Softwr

Customer Success · head to head

Kapta vs VWO

Kapta logo

Kapta

Customer Success

Key Account Management Software

From
$1000/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Kapta covers Account planning, VWO covers A/B testing.

Where they differ

Only the attributes on which Kapta and VWO actually diverge.

Attributes where Kapta and VWO differ
AttributeKaptaVWO
Starting price$1000/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
CategoryCustomer SuccessMarketing & Analytics
Founded20142007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • Salesforce
  • HubSpot
  • Microsoft Dynamics

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Kapta

  • Customer Successnot VWO
  • Key Account Managementnot VWO
  • Strategic Accountsnot VWO

VWO

  • A/B testing and multivariate testingnot Kapta
  • Conversion rate optimisationnot Kapta
  • Behavioural analytics and session recordingsnot Kapta
  • Feature experimentation and progressive rolloutsnot Kapta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kapta

  • The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.
Kapta review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Kapta or VWO better?
Neither clearly leads. Kapta starts at $1000/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kapta or VWO?
VWO has a free tier; the other does not. Paid plans start at $1000/month for Kapta and Free for VWO.
Does Kapta or VWO run on more platforms?
Kapta runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Kapta starts at $1000/month.
What is Kapta best used for?
Kapta is most often used for customer success, key account management, strategic accounts. Of those, customer success and key account management are not what VWO is typically brought in for.
What can Kapta do that VWO cannot?
Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Kapta

More on VWO

Keep looking

Other head to heads