Customer Success · pricing
Appcues pricing
Appcues publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Appcues pricing is on request across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 4
- Free tier
- Not on record
Appcues plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Start | On request | 4 | Entry tier |
| Grow | On request | 4 | Priced on request |
| Enterprise | On request | 5 | Priced on request |
| Spark | On request | 3 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Start
On requestThe entry tier. It covers up to 3,000 monthly active users, 10 published experiences, 12 months reporting history, no price shown on the pricing page.
Grow
On requestOver Start, this tier adds:
- From 3,000 monthly active users upward
- 25 published experiences
- 24 months reporting history
Enterprise
On requestOver Grow, this tier adds:
- Custom monthly active user volumes
- 100 published experiences
- 36 months reporting history
- Priority support and services support
- Custom pricing
Spark
On requestOver Enterprise, this tier adds:
- Programme for teams under 25 people
- Intended for a first set of in-app experiences
- Terms quoted on application
What the product covers
The full Appcues feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- No-code flow builder
- Onboarding checklists
- Segmentation and targeting
- NPS and in-app surveys
- Mobile SDK
- Experience analytics
- Workflows
- A/B testing of flows
People bring Appcues in for a saas company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates value, a product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints later, a customer success team wanting to replace repetitive onboarding calls with a self-serve checklist for smaller accounts, a team that needs contextual nps or feedback prompts targeted at users who have actually used the feature in question. If that is not the job you are buying for, the alternatives to Appcues are worth a look before you commit to a tier.
How that compares in Customer Success
Too few customer success tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Appcues (this page) | On request | quote | - | |
| InMoment | On request | quote | - | vs Appcues |
| Product Fruits | $83.25/month | Per month by monthly active users | - | vs Appcues |
| UserGuiding | Free, then $174/month | Per month by monthly active users | - | vs Appcues |
| Bonjoro | Free, then $15/month | Per user per month | - | vs Appcues |
| Chameleon | $279/month | Per month by monthly tracked users | - | vs Appcues |
| EverAfter | On request | quote | - | vs Appcues |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Appcues badges page.
Before you pay for Appcues
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between On request and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Appcues against the tools that do have one before committing.
Appcues runs on web, ios, android, and is published by Appcues, Inc. of Boston, Massachusetts, United States. The full record is on the Appcues review, and the rest of the category is under best customer success tools.
Appcues pricing questions
- How much does Appcues cost?
- Appcues publishes 4 tiers, from On request for Start up to On request for Spark. The cheapest paid tier is On request.
- Does Appcues have a free plan?
- Not on the record we hold: Appcues is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Start and Grow on Appcues?
- Grow costs On request against On request, and adds from 3,000 monthly active users upward, 25 published experiences, 24 months reporting history.
- Which customer success tools can I use without paying?
- 2 of the 8 customer success tools listed alongside Appcues have a free tier: UserGuiding, Bonjoro.
- What am I actually paying for with Appcues?
- The record lists 8 features across 1 area: other. In practice it is brought in for a saas company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates value, a product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints later, a customer success team wanting to replace repetitive onboarding calls with a self-serve checklist for smaller accounts.
- Does Appcues charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Appcues prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Appcues against before paying?
- The closest customer success tools in this directory are InMoment, Product Fruits, UserGuiding, Bonjoro. Each has a side-by-side comparison with Appcues covering price, platforms and features.