Social Media · head to head
Agorapulse vs Khoros
Agorapulse
Social Media
Social media management for scheduling, inbox and reporting
- From
- $79/month
- Rated
- -
Khoros
Social Media
Enterprise social media management and branded community platform, now owned by IgniteTech
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Agorapulse standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier; Khoros igniteTech, part of ESW Capital, acquired Khoros in May 2025 and around 116 staff were made redundant within weeks, and ESW has a documented pattern of running acquired software on minimal cost bases, so support responsiveness and roadmap delivery are legitimate contract-negotiation issues rather than theoretical risks.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Agorapulse and Khoros actually diverge.
| Attribute | Agorapulse | Khoros |
|---|---|---|
| Starting price | $79/month | On request |
| Pricing model | subscription | quote |
| Platforms | Web | Web, iOS, Android, API |
Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Agorapulse
Nothing recorded that Khoros does not also cover.
Only in Khoros
- Branded communities
- Community gamification
- Social publishing
- Social customer care
- Moderation tooling
- Listening and analytics
- Aurora and Iris AI
- Knowledge deflection
What people use each for
The jobs each tool is most often brought in to do.
Agorapulse
- Social media management and schedulingnot Khoros
- Multi-channel customer messagingnot Khoros
- Social analytics and ROI reportingnot Khoros
- Team collaboration on social campaignsnot Khoros
Khoros
- A telecommunications operator that wants a public support community whose accepted answers measurably deflect contact centre volumenot Agorapulse
- A consumer brand consolidating a dozen regional social accounts under one publishing approval workflow with regional role permissionsnot Agorapulse
- A games publisher running player forums where moderation load and volunteer moderator tooling matter more than publishing featuresnot Agorapulse
- A bank that needs social service messages tracked against the same SLA framework as its email and chat queuesnot Agorapulse
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Agorapulse
- Standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier
- Additional social profiles beyond the plan limit cost $10 to $15 per month each
- Monthly billing runs noticeably higher than the quoted annual rate, for example $99 per month monthly versus $79 per month paid annually on Standard
Khoros
- IgniteTech, part of ESW Capital, acquired Khoros in May 2025 and around 116 staff were made redundant within weeks, and ESW has a documented pattern of running acquired software on minimal cost bases, so support responsiveness and roadmap delivery are legitimate contract-negotiation issues rather than theoretical risks.
- Community migration is genuinely hard: moving years of threads, accepted solutions, member reputation and SEO-bearing URLs off Khoros later is a project measured in quarters, which makes the switching cost far higher than the annual licence suggests.
- Pricing is not published and the platform is sold on annual enterprise contracts with substantial implementation and design services, so the first-year cost is materially higher than the recurring licence and hard to benchmark.
- The publishing and listening side inherited from Spredfast has been outpaced by dedicated social suites, so social-first teams frequently find themselves keeping a second tool for scheduling and analytics and paying for overlapping capability.
- The product is the result of merging two large codebases and has now changed private-equity owner twice, and reviewers consistently report that community administration and social management still feel like separate systems sharing a login rather than one product.
- Khoros Community Classic is being sunset in favour of the new Aurora AI community platform, so existing customers face a forced migration of an already hard-to-move asset, on the acquirer timetable rather than their own.
Pricing, plan by plan
Agorapulse
$79/month- Standard$79/month
- Schedule and publish unlimited posts
- Manage all messages and organic comments from one inbox
- Basic reporting and export features
- Professional$119/month
- All Standard features
- Link in bio, Instagram product tagging, and calendar notes
- Ad comments moderation
- Advanced$149/month
- All Professional features
- Labels, saved replies, automated moderation rules, and bulk actions
- Shared content calendars
- Custom$null/mo
- Unlimited social profiles
- SSO, custom roles, and multi-step approval workflows
- Full reporting with historical data import and API access
Khoros
On request- Khoros$undefined/year
- Branded communities
- Social publishing and governance
- Social customer care queue
Which should you pick?
Choose Agorapulse if
Nothing in the data separates Agorapulse from Khoros on the points above - pick on price and on how each one feels to use.
Choose Khoros if
- You need branded communities.
- You work on Web, iOS, Android, API.
- You also want community gamification.
Questions people ask
- Is Agorapulse or Khoros better?
- Neither clearly leads. Agorapulse starts at $79/month and Khoros at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Agorapulse or Khoros?
- Agorapulse starts at $79/month and Khoros at On request.
- Does Agorapulse or Khoros run on more platforms?
- Agorapulse runs on Web. Khoros runs on Web, iOS, Android, API.
- What is Agorapulse best used for?
- Agorapulse is most often used for social media management and scheduling, multi-channel customer messaging, social analytics and roi reporting, team collaboration on social campaigns. Of those, social media management and scheduling and multi-channel customer messaging are not what Khoros is typically brought in for.
- What can Agorapulse do that Khoros cannot?
- Khoros covers Branded communities, Community gamification, Social publishing, Social customer care.
Answered from the vendors’ own pages
Agorapulse: How much can I save by choosing annual billing instead of monthly?
Agorapulse annual billing provides significant savings: Standard saves $240 per year by paying $99 annually instead of $79 monthly, Professional saves $360 per year, and Advanced saves $600 per year. Monthly billing is available at higher rates: $79, $119, and $149 respectively.
SourceKhoros: Who owns Khoros now?
IgniteTech, an ESW Capital company, acquired Khoros on 27 May 2025. Vista Equity Partners, which created Khoros by merging Lithium and Spredfast, is no longer the owner.
Agorapulse: How many social media profiles can I manage on each plan?
Standard, Professional, and Advanced plans each include management of 10 social media profiles. The Custom plan unlocks unlimited social profiles, along with additional features like SSO, custom roles, and API access.
SourceKhoros: Why does the website say khoros.ai?
The company moved its corporate domain from khoros.com to khoros.ai as part of an AI-first relaunch under IgniteTech, centred on its Aurora and Iris AI capabilities.
Agorapulse: What is included in the Advanced plan compared to Standard?
Advanced includes all Professional features plus labels, saved replies, automated moderation rules, bulk actions, shared content calendars, advanced ROI analysis, ads reporting, and competitor benchmarking. Monthly cost is $149 ($199 annually), compared to Standard at $79 ($99 annually).
SourceKhoros: Is pricing published?
No. Khoros quotes privately on annual enterprise contracts, and implementation services are a significant separate cost.
Agorapulse: What does the Custom plan include and when should I choose it?
The Custom plan is tailored pricing that includes unlimited social profiles, SSO, custom roles, multi-step approval workflows, API access, dedicated Customer Success Manager, priority support, 1-on-1 training, and quarterly business reviews. Choose this for large enterprises needing unlimited profiles and advanced team management features.
SourceKhoros: Should the ownership change affect my decision?
It should affect your contract. Ask for written roadmap commitments, named support staffing and exit or data-export terms before signing a multi-year community deal.
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