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Social Media · head to head

Agorapulse vs X

Agorapulse logo

Agorapulse

Social Media

Social media management for scheduling, inbox and reporting

From
$79/month
Rated
-
X logo

X

Social Media

The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access

From
Free
Rated
-

The short version

  • Only X has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agorapulse standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier; X verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Agorapulse and X actually diverge.

Attributes where Agorapulse and X differ
AttributeAgorapulseX
Starting price$79/monthFree
Pricing modelsubscriptionFree to use, paid X Premium tiers and metered developer API
Free tierNoYes
PlatformsWebiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agorapulse

Nothing recorded that X does not also cover.

Only in X

  • Posts and reposts
  • X Premium
  • Grok integration
  • Spaces
  • Direct messages
  • Creator monetisation

What people use each for

The jobs each tool is most often brought in to do.

Agorapulse

  • Social media management and schedulingnot X
  • Multi-channel customer messagingnot X
  • Social analytics and ROI reportingnot X
  • Team collaboration on social campaignsnot X

X

  • A brand or public figure needing verified status and reduced ads, now purchased rather than earned editoriallynot Agorapulse
  • A developer building a bot or analytics tool who needs to budget for paid API tiers rather than assume free accessnot Agorapulse
  • A researcher who previously used the free academic API and now needs to evaluate whether the paid tier is affordablenot Agorapulse
  • An advertiser assessing brand safety given content moderation changes since the 2022 acquisitionnot Agorapulse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agorapulse

  • Standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier
  • Additional social profiles beyond the plan limit cost $10 to $15 per month each
  • Monthly billing runs noticeably higher than the quoted annual rate, for example $99 per month monthly versus $79 per month paid annually on Standard

X

  • Verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
  • API access for developers moved from largely free to a paid tier structure, and the free tier is restrictive enough that most third-party apps and bots have shut down or moved elsewhere.
  • Advertiser spend has been volatile since the ownership change, with several major advertisers pausing campaigns over content moderation concerns, which affects the reliability of ad-supported reach.
  • The 2025 merger into xAI folds the platforms user data and infrastructure into an AI company, which is a materially different data relationship than existed under the previous corporate structure.
  • Content moderation policy has shifted significantly since 2022, and organisations with brand safety requirements need to reassess the platform rather than assume Twitter-era policies still apply.

Pricing, plan by plan

Agorapulse

$79/month
  • Standard$79/month
    • Schedule and publish unlimited posts
    • Manage all messages and organic comments from one inbox
    • Basic reporting and export features
  • Professional$119/month
    • All Standard features
    • Link in bio, Instagram product tagging, and calendar notes
    • Ad comments moderation
  • Advanced$149/month
    • All Professional features
    • Labels, saved replies, automated moderation rules, and bulk actions
    • Shared content calendars
  • Custom$null/mo
    • Unlimited social profiles
    • SSO, custom roles, and multi-step approval workflows
    • Full reporting with historical data import and API access

X

Free
  • BasicFree
    • Ad-supported feed, posting, following, direct messages
  • Premium$8/month
    • Verification badge, edit posts, reduced ads, longer posts, revenue share eligibility
  • Premium+$40/month
    • Largest reply prioritisation, ad-free timeline, higher usage limits

Which should you pick?

Choose Agorapulse if

Nothing in the data separates Agorapulse from X on the points above - pick on price and on how each one feels to use.

Choose X if

  • You need posts and reposts.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want x premium.

Questions people ask

Is Agorapulse or X better?
Neither clearly leads. Agorapulse starts at $79/month and X at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agorapulse or X?
X has a free tier; the other does not. Paid plans start at $79/month for Agorapulse and Free for X.
Does Agorapulse or X run on more platforms?
Agorapulse runs on Web. X runs on iOS, Android, Web.
Can I use X for free?
Yes. X has a free tier, so you can try it without paying. Agorapulse starts at $79/month.
What is Agorapulse best used for?
Agorapulse is most often used for social media management and scheduling, multi-channel customer messaging, social analytics and roi reporting, team collaboration on social campaigns. Of those, social media management and scheduling and multi-channel customer messaging are not what X is typically brought in for.
What can Agorapulse do that X cannot?
X covers Posts and reposts, X Premium, Grok integration, Spaces.

Answered from the vendors’ own pages

Agorapulse: How much can I save by choosing annual billing instead of monthly?

Agorapulse annual billing provides significant savings: Standard saves $240 per year by paying $99 annually instead of $79 monthly, Professional saves $360 per year, and Advanced saves $600 per year. Monthly billing is available at higher rates: $79, $119, and $149 respectively.

Source
X: Is X the same company as Twitter?

It is the renamed and restructured successor. Twitter Inc became X Corp after Musks 2022 acquisition, and X Corp itself was merged into xAI in March 2025.

Agorapulse: How many social media profiles can I manage on each plan?

Standard, Professional, and Advanced plans each include management of 10 social media profiles. The Custom plan unlocks unlimited social profiles, along with additional features like SSO, custom roles, and API access.

Source
X: Is verification still free?

No. Verification is now part of the paid X Premium subscription, not a free editorial mark of notability.

Agorapulse: What is included in the Advanced plan compared to Standard?

Advanced includes all Professional features plus labels, saved replies, automated moderation rules, bulk actions, shared content calendars, advanced ROI analysis, ads reporting, and competitor benchmarking. Monthly cost is $149 ($199 annually), compared to Standard at $79 ($99 annually).

Source
X: Can I still use the API for free?

A limited free tier exists but is restrictive; meaningful volume access requires a paid tier, priced well above the old free and standard API access.

Agorapulse: What does the Custom plan include and when should I choose it?

The Custom plan is tailored pricing that includes unlimited social profiles, SSO, custom roles, multi-step approval workflows, API access, dedicated Customer Success Manager, priority support, 1-on-1 training, and quarterly business reviews. Choose this for large enterprises needing unlimited profiles and advanced team management features.

Source
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