Software · head to head
Affinity vs Setmore

Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Setmore has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Setmore free plan limited to 4 users maximum
- They diverge on capability: Affinity covers Contact management, Setmore covers Unlimited appointments.
Where they differ
Only the attributes on which Affinity and Setmore actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Crunchbase
Only in Setmore
- Unlimited appointments
- Online booking
- Calendar synchronization
- Customer database
- Email reminders
- SMS reminders
- Mobile app
- Custom branding
Both cover
- Outlook
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Setmore
- Automatic capture of email and meeting activity into relationship recordsnot Setmore
- Finding warm introductions through existing relationship networksnot Setmore
- Investor relations and fundraising trackingnot Setmore
- Portfolio company support and reportingnot Setmore
Setmore
- Online appointment and booking managementnot Affinity
- Service provider scheduling platformnot Affinity
- Customer communication via email and SMS remindersnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Setmore
- Free plan limited to 4 users maximum
- Free plan limited to 200 appointments per month
- Live receptionist add-on limited to US only
- Custom enterprise pricing not published
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Setmore
FreeNo published plan breakdown. See the Setmore review.
Which should you pick?
Choose Setmore if
- You need unlimited appointments.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want online booking.
Questions people ask
- Is Affinity or Setmore better?
- Neither clearly leads. Affinity starts at $49/month and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Setmore?
- Setmore has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Setmore.
- Does Affinity or Setmore run on more platforms?
- Affinity runs on Web. Setmore runs on Web, iOS, Android.
- Can I use Setmore for free?
- Yes. Setmore has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Setmore is typically brought in for.
- What can Affinity do that Setmore cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Both handle Outlook, Cloud deployment, Web support.
Related pages
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- Setmore vs Outreach
- Setmore vs Gong
- Setmore vs Seismic
- Setmore vs Pipedrive
- Setmore vs HubSpot
- Setmore vs Salesforce
- Setmore vs Bitrix24
- Setmore vs Capsule
- Setmore vs Clari
- Setmore vs Freshsales
- Setmore vs Streak
- Setmore vs Zoho CRM
- Setmore vs Agile CRM
- Setmore vs Apollo.io
- Setmore vs Capsule CRM
- Setmore vs Clay
- Setmore vs Clearbit
- Setmore vs Cloze
- Setmore vs Calendly
- Setmore vs Cal.com
- Setmore vs Motion
- Setmore vs Acuity Scheduling
- Setmore vs Appointlet
- Setmore vs Appointy
- Setmore vs 10to8
- Setmore vs Booksy
- Setmore vs Boulevard
- Setmore vs Doodle
- Setmore vs Fresha
- Setmore vs GlossGenius
- Setmore vs Schedulicity
- Setmore vs Square Appointments
- Setmore vs When2meet
- Setmore vs Zenoti
- Setmore vs Airbnb
- Setmore vs Booker by Mindbody

