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Software · head to head

Apollo.io vs Setmore

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Setmore logo

Setmore

Software

Free appointment scheduling and customer management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Setmore free plan limited to 4 users maximum
  • They diverge on capability: Apollo.io covers Contact database, Setmore covers Unlimited appointments.

Where they differ

Only the attributes on which Apollo.io and Setmore actually diverge.

Attributes where Apollo.io and Setmore differ
AttributeApollo.ioSetmore
PlatformsWebWeb, iOS, Android
Founded20202008

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Setmore

  • Unlimited appointments
  • Online booking
  • Calendar synchronization
  • Customer database
  • Email reminders
  • SMS reminders
  • Mobile app
  • Custom branding

Both cover

  • Outlook
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Setmore
  • Prospect researchnot Setmore
  • Sales automationnot Setmore

Setmore

  • Online appointment and booking managementnot Apollo.io
  • Service provider scheduling platformnot Apollo.io
  • Customer communication via email and SMS remindersnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Setmore

  • Free plan limited to 4 users maximum
  • Free plan limited to 200 appointments per month
  • Live receptionist add-on limited to US only
  • Custom enterprise pricing not published

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Setmore

Free

No published plan breakdown. See the Setmore review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Setmore if

  • You need unlimited appointments.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online booking.
Setmore review

Questions people ask

Is Apollo.io or Setmore better?
Neither clearly leads. Apollo.io starts at Free and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Setmore?
Apollo.io starts at Free and Setmore at Free.
Does Apollo.io or Setmore run on more platforms?
Apollo.io runs on Web. Setmore runs on Web, iOS, Android.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Setmore is typically brought in for.
What can Apollo.io do that Setmore cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Both handle Outlook, Cloud deployment, Web support.
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Related pages

More on Apollo.io

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