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CRM & Sales · head to head

Affinity vs Boulevard

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Boulevard logo

Boulevard

Scheduling & Booking

Client experience platform for salons

From
$175/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site
  • They diverge on capability: Affinity covers Contact management, Boulevard covers Intelligent scheduling.

Where they differ

Only the attributes on which Affinity and Boulevard actually diverge.

Attributes where Affinity and Boulevard differ
AttributeAffinityBoulevard
Starting price$49/month$175/month
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesScheduling & Booking
Founded20132016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Both cover

  • SOC2
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Boulevard
  • Automatic capture of email and meeting activity into relationship recordsnot Boulevard
  • Finding warm introductions through existing relationship networksnot Boulevard
  • Investor relations and fundraising trackingnot Boulevard
  • Portfolio company support and reportingnot Boulevard

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Affinity
  • Running point of sale and card payments alongside schedulingnot Affinity
  • Automated client messaging, intake forms and marketing campaignsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.

Questions people ask

Is Affinity or Boulevard better?
Neither clearly leads. Affinity starts at $49/month and Boulevard at $175/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Boulevard?
Affinity starts at $49/month and Boulevard at $175/month.
Does Affinity or Boulevard run on more platforms?
Affinity runs on Web. Boulevard runs on Web, Ios, Android, Api.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Boulevard is typically brought in for.
What can Affinity do that Boulevard cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Both handle SOC2, Cloud deployment, Web support.

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