CRM & Sales · head to head
Affinity vs Boulevard

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -

Boulevard
Scheduling & Booking
Client experience platform for salons
- From
- $175/month
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site
- They diverge on capability: Affinity covers Contact management, Boulevard covers Intelligent scheduling.
Where they differ
Only the attributes on which Affinity and Boulevard actually diverge.
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Boulevard
- Intelligent scheduling
- Client profiles
- Point of sale
- Inventory management
- Staff management
- Gift cards & packages
- Two-way messaging
- Business analytics
Both cover
- SOC2
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Boulevard
- Automatic capture of email and meeting activity into relationship recordsnot Boulevard
- Finding warm introductions through existing relationship networksnot Boulevard
- Investor relations and fundraising trackingnot Boulevard
- Portfolio company support and reportingnot Boulevard
Boulevard
- Appointment booking and client management for salons, spas and medspasnot Affinity
- Running point of sale and card payments alongside schedulingnot Affinity
- Automated client messaging, intake forms and marketing campaignsnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Boulevard
- Pricing is charged per location, so a multi site business pays the full plan fee for each site
- The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
- Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
- Forms cost from $65 per month per location unless you are on the top Prestige plan
- QuickBooks integration is an add on at $45 per month per location
- ePrescribe is $45 per prescriber on top of the plan
- Enterprise pricing is by consultation with no published rate
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Boulevard
$175/month- Essential$175/month
- Appointment booking
- Client management
- Point of sale
- Premier$325/month
- Everything in Essential
- Advanced booking
- Marketing tools
- Prestige$undefined/month
- Everything in Premier
- Multi-location
- API access
Which should you pick?
Choose Boulevard if
- You need intelligent scheduling.
- You work on Web, Ios, Android, Api.
- You also want client profiles.
Questions people ask
- Is Affinity or Boulevard better?
- Neither clearly leads. Affinity starts at $49/month and Boulevard at $175/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Boulevard?
- Affinity starts at $49/month and Boulevard at $175/month.
- Does Affinity or Boulevard run on more platforms?
- Affinity runs on Web. Boulevard runs on Web, Ios, Android, Api.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Boulevard is typically brought in for.
- What can Affinity do that Boulevard cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Both handle SOC2, Cloud deployment, Web support.
Related pages
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- Affinity vs Booksy
- Affinity vs Doodle
- Affinity vs Fresha
- Affinity vs GlossGenius
- Affinity vs Schedulicity
- Affinity vs Square Appointments
- Affinity vs When2meet
- Affinity vs Zenoti
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- Affinity vs Booker by Mindbody
- Boulevard vs Outreach
- Boulevard vs Gong
- Boulevard vs Seismic
- Boulevard vs Pipedrive
- Boulevard vs HubSpot
- Boulevard vs Salesforce
- Boulevard vs Bitrix24
- Boulevard vs Capsule
- Boulevard vs Clari
- Boulevard vs Freshsales
- Boulevard vs Streak
- Boulevard vs Zoho CRM
- Boulevard vs Agile CRM
- Boulevard vs Apollo.io
- Boulevard vs Capsule CRM
- Boulevard vs Clay
- Boulevard vs Clearbit
- Boulevard vs Cloze
- Boulevard vs Calendly
- Boulevard vs Cal.com
- Boulevard vs Motion
- Boulevard vs Acuity Scheduling
- Boulevard vs Appointlet
- Boulevard vs Appointy
- Boulevard vs Setmore
- Boulevard vs 10to8
- Boulevard vs Booksy
- Boulevard vs Doodle
- Boulevard vs Fresha
- Boulevard vs GlossGenius
- Boulevard vs Schedulicity
- Boulevard vs Square Appointments
- Boulevard vs When2meet
- Boulevard vs Zenoti
- Boulevard vs Airbnb
- Boulevard vs Booker by Mindbody
