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CRM & Sales · head to head

Affinity vs Booker by Mindbody

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Booker by Mindbody logo

Booker by Mindbody

Scheduling & Booking

Complete spa management solution

From
$129/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Booker by Mindbody only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only
  • They diverge on capability: Affinity covers Contact management, Booker by Mindbody covers Online booking.

Where they differ

Only the attributes on which Affinity and Booker by Mindbody actually diverge.

Attributes where Affinity and Booker by Mindbody differ
AttributeAffinityBooker by Mindbody
Starting price$49/month$129/month
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesScheduling & Booking
Founded20132001

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Booker by Mindbody

  • Online booking
  • Client management
  • Point of sale
  • Inventory tracking
  • Marketing automation
  • Gift cards
  • Packages & memberships
  • Reporting & analytics

Both cover

  • SOC2
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Booker by Mindbody
  • Automatic capture of email and meeting activity into relationship recordsnot Booker by Mindbody
  • Finding warm introductions through existing relationship networksnot Booker by Mindbody
  • Investor relations and fundraising trackingnot Booker by Mindbody
  • Portfolio company support and reportingnot Booker by Mindbody

Booker by Mindbody

  • Booking and managing appointments for spas and salonsnot Affinity
  • Running point of sale, payments and staff scheduling in one systemnot Affinity
  • Listing a business on the Mindbody consumer app to attract clientsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Booker by Mindbody

  • Only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only
  • The Starter plan limits staff logins and provides basic reporting only
  • Marketing automation, reviews and referrals, and unlimited two way text messaging are restricted to the Ultimate tier
  • The Messenger AI chatbot is a paid add on even on the higher tiers

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Booker by Mindbody

$129/month
  • Essential$129/month
    • Online booking
    • Client management
    • POS
  • Accelerate$259/month
    • Everything in Essential
    • Advanced marketing
    • Inventory management
  • Ultimate$399/month
    • Everything in Accelerate
    • Premium support
    • Advanced analytics

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Booker by Mindbody if

  • You need online booking.
  • You work on Web, Ios, Android, Api.
  • You also want client management.

Questions people ask

Is Affinity or Booker by Mindbody better?
Neither clearly leads. Affinity starts at $49/month and Booker by Mindbody at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Booker by Mindbody?
Affinity starts at $49/month and Booker by Mindbody at $129/month.
Does Affinity or Booker by Mindbody run on more platforms?
Affinity runs on Web. Booker by Mindbody runs on Web, Ios, Android, Api.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Booker by Mindbody is typically brought in for.
What can Affinity do that Booker by Mindbody cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Booker by Mindbody covers Online booking, Client management, Point of sale, Inventory tracking. Both handle SOC2, Cloud deployment, Web support.

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