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CRM & Sales · head to head

Affinity vs Square Appointments

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Square Appointments logo

Square Appointments

Scheduling & Booking

Free scheduling for beauty businesses

From
Free
Rated
-

The short version

  • Only Square Appointments has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: Affinity covers Contact management, Square Appointments covers Online booking.

Where they differ

Only the attributes on which Affinity and Square Appointments actually diverge.

Attributes where Affinity and Square Appointments differ
AttributeAffinitySquare Appointments
Starting price$49/monthFree
Free tierNoYes
PlatformsWebWeb, Ios, Android
CategoryCRM & SalesScheduling & Booking
Founded20132009

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Square Appointments
  • Automatic capture of email and meeting activity into relationship recordsnot Square Appointments
  • Finding warm introductions through existing relationship networksnot Square Appointments
  • Investor relations and fundraising trackingnot Square Appointments
  • Portfolio company support and reportingnot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot Affinity
  • Taking card payments and deposits at the time of bookingnot Affinity
  • Managing staff calendars, waitlists and no-show policiesnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Square Appointments

Free
  • FreeFree
    • Unlimited appointments
    • Online booking
    • Client management
  • Plus$29/month
    • Everything in Free
    • Multiple staff calendars
    • No-show protection
  • Premium$69/month
    • Everything in Plus
    • Multi-location
    • Staff management

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Square Appointments if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client management.

Questions people ask

Is Affinity or Square Appointments better?
Neither clearly leads. Affinity starts at $49/month and Square Appointments at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Square Appointments?
Square Appointments has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Square Appointments.
Does Affinity or Square Appointments run on more platforms?
Affinity runs on Web. Square Appointments runs on Web, Ios, Android.
Can I use Square Appointments for free?
Yes. Square Appointments has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Square Appointments is typically brought in for.
What can Affinity do that Square Appointments cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Both handle Cloud deployment, Web support.

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