CRM & Sales · head to head
Affinity vs Square Appointments

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -

Square Appointments
Scheduling & Booking
Free scheduling for beauty businesses
- From
- Free
- Rated
- -
The short version
- Only Square Appointments has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
- They diverge on capability: Affinity covers Contact management, Square Appointments covers Online booking.
Where they differ
Only the attributes on which Affinity and Square Appointments actually diverge.
| Attribute | Affinity | Square Appointments |
|---|---|---|
| Starting price | $49/month | Free |
| Free tier | No | Yes |
| Platforms | Web | Web, Ios, Android |
| Category | CRM & Sales | Scheduling & Booking |
| Founded | 2013 | 2009 |
Identical on both: pricing model (subscription), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Square Appointments
- Online booking
- Client management
- Point of sale
- Payment processing
- Automated reminders
- Instagram booking
- Google booking
- Mobile app
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Square Appointments
- Automatic capture of email and meeting activity into relationship recordsnot Square Appointments
- Finding warm introductions through existing relationship networksnot Square Appointments
- Investor relations and fundraising trackingnot Square Appointments
- Portfolio company support and reportingnot Square Appointments
Square Appointments
- Online appointment booking for salons, barbers and personal servicesnot Affinity
- Taking card payments and deposits at the time of bookingnot Affinity
- Managing staff calendars, waitlists and no-show policiesnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Square Appointments
- The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
- Cancellation policies, no-show fees and waitlists require the Plus plan
- Resource management, service cost tracking and the future bookings report require the Premium plan
- Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
- Card processing fees are charged on top of the plan fee on every tier including the free one
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Square Appointments
Free- FreeFree
- Unlimited appointments
- Online booking
- Client management
- Plus$29/month
- Everything in Free
- Multiple staff calendars
- No-show protection
- Premium$69/month
- Everything in Plus
- Multi-location
- Staff management
Which should you pick?
Choose Square Appointments if
- You need online booking.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want client management.
Questions people ask
- Is Affinity or Square Appointments better?
- Neither clearly leads. Affinity starts at $49/month and Square Appointments at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Square Appointments?
- Square Appointments has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Square Appointments.
- Does Affinity or Square Appointments run on more platforms?
- Affinity runs on Web. Square Appointments runs on Web, Ios, Android.
- Can I use Square Appointments for free?
- Yes. Square Appointments has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Square Appointments is typically brought in for.
- What can Affinity do that Square Appointments cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Both handle Cloud deployment, Web support.
Related pages
More on Square Appointments
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- Square Appointments vs Pipedrive
- Square Appointments vs HubSpot
- Square Appointments vs Salesforce
- Square Appointments vs Bitrix24
- Square Appointments vs Capsule
- Square Appointments vs Clari
- Square Appointments vs Freshsales
- Square Appointments vs Streak
- Square Appointments vs Zoho CRM
- Square Appointments vs Agile CRM
- Square Appointments vs Apollo.io
- Square Appointments vs Capsule CRM
- Square Appointments vs Clay
- Square Appointments vs Clearbit
- Square Appointments vs Cloze
- Square Appointments vs Calendly
- Square Appointments vs Cal.com
- Square Appointments vs Motion
- Square Appointments vs Acuity Scheduling
- Square Appointments vs Appointlet
- Square Appointments vs Appointy
- Square Appointments vs Setmore
- Square Appointments vs 10to8
- Square Appointments vs Booksy
- Square Appointments vs Boulevard
- Square Appointments vs Doodle
- Square Appointments vs Fresha
- Square Appointments vs GlossGenius
- Square Appointments vs Schedulicity
- Square Appointments vs When2meet
- Square Appointments vs Zenoti
- Square Appointments vs Airbnb
- Square Appointments vs Booker by Mindbody
