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All industries · head to head

HubSpot vs Setmore

HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Setmore logo

Setmore

Scheduling & Booking

Free appointment scheduling and customer management

From
Free
Rated
-

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Setmore free plan limited to 4 users maximum
  • They diverge on capability: HubSpot covers CRM, Setmore covers Unlimited appointments.

Where they differ

Only the attributes on which HubSpot and Setmore actually diverge.

Attributes where HubSpot and Setmore differ
AttributeHubSpotSetmore
Pricing modelfreemiumsubscription
PlatformsWeb, Mobile, CloudWeb, iOS, Android
CategoryAll industriesScheduling & Booking
Founded20062008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Setmore

  • Unlimited appointments
  • Online booking
  • Calendar synchronization
  • Customer database
  • Email reminders
  • SMS reminders
  • Mobile app
  • Custom branding

Both cover

  • Outlook

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Setmore
  • Organisations requiring integration with 2,000+ third-party applicationsnot Setmore
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Setmore

Setmore

  • Online appointment and booking managementnot HubSpot
  • Service provider scheduling platformnot HubSpot
  • Customer communication via email and SMS remindersnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Setmore

  • Free plan limited to 4 users maximum
  • Free plan limited to 200 appointments per month
  • Live receptionist add-on limited to US only
  • Custom enterprise pricing not published

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Setmore

Free

No published plan breakdown. See the Setmore review.

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.

Choose Setmore if

  • You need unlimited appointments.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online booking.

Questions people ask

Is HubSpot or Setmore better?
Neither clearly leads. HubSpot starts at Free and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Setmore?
HubSpot starts at Free and Setmore at Free.
Does HubSpot or Setmore run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Setmore runs on Web, iOS, Android.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Setmore is typically brought in for.
What can HubSpot do that Setmore cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Both handle Outlook.

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