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Marketing & Analytics · head to head

AB Tasty vs ClientSuccess

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
ClientSuccess logo

ClientSuccess

Customer Success

Customer Success Management Made Simple

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; ClientSuccess setup and configuration requires significant implementation effort
  • They diverge on capability: AB Tasty covers A/B testing, ClientSuccess covers Health scores.

Where they differ

Only the attributes on which AB Tasty and ClientSuccess actually diverge.

Attributes where AB Tasty and ClientSuccess differ
AttributeAB TastyClientSuccess
Starting price€500/month$99/month
Pricing modelquotesubscription
CategoryMarketing & AnalyticsCustomer Success
Founded20112014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in ClientSuccess

  • Health scores
  • Customer lifecycle management
  • Success cycles
  • Pulse surveys
  • Executive dashboards
  • HubSpot
  • Slack
  • Zendesk

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot ClientSuccess
  • Feature flagging and progressive rolloutsnot ClientSuccess
  • Personalising content for identified and anonymous visitorsnot ClientSuccess
  • Search, recommendations and merchandising for ecommercenot ClientSuccess
  • Conversion optimisation experiments across channelsnot ClientSuccess

ClientSuccess

  • Customer Successnot AB Tasty
  • Account Managementnot AB Tasty
  • Retentionnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

ClientSuccess

  • Setup and configuration requires significant implementation effort
  • Custom metrics setup requires some technical knowledge

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

ClientSuccess

$99/month
  • Startup$99/month
    • Basic health scores
    • Customer profiles
  • Growth$199/month
    • Playbooks
    • Automation
    • Reporting

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose ClientSuccess if

  • You need health scores.
  • You also want customer lifecycle management.
ClientSuccess review

Questions people ask

Is AB Tasty or ClientSuccess better?
Neither clearly leads. AB Tasty starts at €500/month and ClientSuccess at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or ClientSuccess?
AB Tasty starts at €500/month and ClientSuccess at $99/month.
Does AB Tasty or ClientSuccess run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what ClientSuccess is typically brought in for.
What can AB Tasty do that ClientSuccess cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. ClientSuccess covers Health scores, Customer lifecycle management, Success cycles, Pulse surveys. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

ClientSuccess: What integrations does ClientSuccess support?

ClientSuccess offers 28+ native integrations including Salesforce, HubSpot, Pendo, Mixpanel, Amplitude, Zendesk, Intercom, Freshdesk, billing systems, Gmail, Outlook, Slack, and Microsoft Teams.

Source
ClientSuccess: What features does ClientSuccess provide?

ClientSuccess provides SuccessScore health scoring, Pulse sentiment tracking, SuccessCycles lifecycle playbooks, renewal and revenue management, a 360-degree customer dashboard, and SmartCS AI co-pilot for surfacing insights.

Source
ClientSuccess: Who is ClientSuccess designed for?

ClientSuccess is designed for SaaS companies between $5M and $500M ARR. It offers the highest-rated customer success platform for mid-market companies without enterprise-level pricing.

Source
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Related pages

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