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Software · head to head

AB Tasty vs Apttus

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Apttus logo

Apttus

Software

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements
  • They diverge on capability: AB Tasty covers A/B testing, Apttus covers CPQ.

Where they differ

Only the attributes on which AB Tasty and Apttus actually diverge.

Attributes where AB Tasty and Apttus differ
AttributeAB TastyApttus
Starting price€500/month$100/month
Pricing modelquotesubscription
Founded20112006

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Apttus
  • Feature flagging and progressive rolloutsnot Apttus
  • Personalising content for identified and anonymous visitorsnot Apttus
  • Search, recommendations and merchandising for ecommercenot Apttus
  • Conversion optimisation experiments across channelsnot Apttus

Apttus

  • Customer Successnot AB Tasty
  • Quote To Cashnot AB Tasty
  • Enterprise Cpqnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Questions people ask

Is AB Tasty or Apttus better?
Neither clearly leads. AB Tasty starts at €500/month and Apttus at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Apttus?
AB Tasty starts at €500/month and Apttus at $100/month.
Does AB Tasty or Apttus run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Apttus is typically brought in for.
What can AB Tasty do that Apttus cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. Both handle Salesforce, Web support.
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