Softwr

Software · head to head

AB Tasty vs Better Proposals

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Better Proposals logo

Better Proposals

Software

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • They diverge on capability: AB Tasty covers A/B testing, Better Proposals covers Proposal templates.

Where they differ

Only the attributes on which AB Tasty and Better Proposals actually diverge.

Attributes where AB Tasty and Better Proposals differ
AttributeAB TastyBetter Proposals
Starting price€500/month$19/month
Pricing modelquotesubscription
Founded20112016

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • HubSpot
  • Stripe
  • Zapier

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Better Proposals
  • Feature flagging and progressive rolloutsnot Better Proposals
  • Personalising content for identified and anonymous visitorsnot Better Proposals
  • Search, recommendations and merchandising for ecommercenot Better Proposals
  • Conversion optimisation experiments across channelsnot Better Proposals

Better Proposals

  • Sending branded sales proposals with digital signaturesnot AB Tasty
  • Taking payment at the point of signaturenot AB Tasty
  • Tracking when a prospect opens and reads a proposalnot AB Tasty
  • Reusable content library and templatesnot AB Tasty
  • Approval workflows before a proposal goes out, on the Enterprise tiernot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Questions people ask

Is AB Tasty or Better Proposals better?
Neither clearly leads. AB Tasty starts at €500/month and Better Proposals at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Better Proposals?
AB Tasty starts at €500/month and Better Proposals at $19/month.
Does AB Tasty or Better Proposals run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Better Proposals is typically brought in for.
What can AB Tasty do that Better Proposals cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Salesforce, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on AB Tasty

More on Better Proposals

Keep looking

Other head to heads